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Man pits brands against each other, wins a year of free pizza

This man deserves all the pizza he can eat.


Gabe Bergado

Internet Culture

Posted on Aug 13, 2015   Updated on May 28, 2021, 4:16 am CDT

For some, greatness is destined. For others, it is earned—as in the case of a British man who played two phone companies against one another on Twitter to ultimately land a year-long supply of pizza.

Dan May is the titan in question. When he saw that British phone company O2 was running a campaign to deliver free pizzas to offices by simply replying to their tweet with a location and #waggytails, May decided he wanted a slice of the action.

But pizza never arrived. So that’s when he threatened to hop to O2’s competitor, Three.

Three saw the chance to gain a subscriber and pounced, letting May know that a pie and some frozen treats would be on the way to his office.

And once Three delivered on their promise, it appeared that O2 felt threatened. They eventually made an offer that May couldn’t turn down: free pizza for the rest of the year.

Rightfully skeptical of O2’s offer after already the initial botched delivery, May sent over proof of Three’s attempt to get him to change providers.

And it looks like O2 was serious about the dozen months of cheesy goodness. You know what they say: All is fair in love and war and telephone companies using pizza to build their customer base. 

Wondering how this would go down with Verizon and AT&T

H/T Independent | Photo by rob_rob2001/Flickr (CC BY SA 2.0)

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*First Published: Aug 13, 2015, 12:26 pm CDT