Nikita Dragun/YouTube

Beauty YouTuber facing backlash for putting Black man on leash at VMAs

'Black men on chains is NEVER a good look.'


Samira Sadeque

Internet Culture

Posted on Aug 27, 2019   Updated on May 20, 2021, 5:23 am CDT

YouTuber Nikita Dragun rolled up to the Video Music Awards (VMAs) on Monday night with an interesting fashion statement: three men on leashes, one of whom is Black. 

Dragun, who boasts more than 2 million YouTube subscribers, shared a photo of her “fashion choice” on Instagram. 

“‘Hiring’ one boyfriend didn’t exactly work out the first time… so this time i hired 3,” the non-Black YouTuber captioned the image. Dragun was making a reference to when she “hired a boyfriend for a day” for an old YouTube video of hers.

She promptly received flak from many across Instagram and Twitter–especially from the Black community, who pointed out the gravity and implications of putting a Black man on a leash.

“Black men on chains is NEVER a good look. Khloe Kardashian x Meagan Good teas,” Twitter user @TeenSuccubus wrote. The user was referring to a recently resurfaced image of Kardashian holding four Black women, one of whom was Good, on leashes for a Halloween costume.

“On top of the racism the dress is ugly and the wig is bad so there’s that,” another wrote.

Another user brought up a recent viral incident, which took place in Galveston, Texas, where two police officers on horseback were seen leading a Black man by a rope. 

“This isn’t appropriate considering the current news cycle about a Black man led by rope, by police, through a town and of course the long history of treating Black people like livestock. @NikitaDragun this is absolute trash,” Twitter user @claytoff wrote.

Some also pointed out that Dragun’s stunt would be completely unacceptable if the gender roles were reversed. 

“Why are people supporting this, imagine the backlash if the gender roles were reversed smh,” an Instagram user commented on Dragun’s photo.  

The Daily Dot has reached out to Dragun’s public relations team. 


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*First Published: Aug 27, 2019, 3:30 pm CDT