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The ‘let’s get this bread’ meme is funny no matter how you make your dough

Forget money. Let's get this bread.


Sunny Kim

Internet Culture

Posted on Oct 18, 2018   Updated on May 21, 2021, 3:50 am CDT

No matter your profession, you can probably relate to the hustle. Or the grind. Or any other expression used to refer to the stress and monotony of earning a living. A trending Twitter meme riffs on another way to talk about making money: “Let’s get this bread.”

Bread is sometimes referred to as dough (or money), which might be why we associate the two things together. According to Know Your Meme, people often use the phrase “ironically” to make fun of the desire to earn lots of money.

Despite a recent proliferation of the phrase on Twitter, “let’s get this bread” has existed as a meme for a while and was probably used as a real-life expression even before that.

According to Know Your Meme, the earliest known iteration of the phrase was in Rich Boy’s song “Let’s Get This Paper,” released on March 13, 2007. The first verse of the song has Rich Boy rapping, “R.I.P. Pooh Bear, that’s my dead homie/Fuck that other shit, hey, let’s get this bread homie.”

The phrase was recalled on Jan. 2, 2017, when Twitter user @carlyxnicole posted a picture of DJ Khaled photoshopped onto the Batpod with the caption “good morning let’s get this bread.”

More than a year later, Twitter user @BeastCaucasian posted a photo of a man with a Chuck E. Cheese costume and the caption, “Wake up hustlers, let’s get this bread. No days off.” According to Know Your Meme, the same image later went viral on Facebook.

There’s also this video of a man just eating two slices of bread posted by Twitter user @avalanchetwitch in May 2017 with the caption, “WAKE. UP. HUSTLERS… let’s get this bread.”

The phrase was revived on Twitter this month with all kinds of bread jokes.

And just plain ol’ tired-of-work jokes.

Of course, most parents don’t get memes—but they can still become memes themselves. So when Twitter user @ammazing_ sent her dad a text saying, “happy monday let’s get this bread,” her dad responded, “i can go to Costco after work.” Her post has received over 65,000 retweets and 391,000 likes.

The dad clearly didn’t understand what the phrase meant, but he’s not alone. People started posting pictures of what their parents said to “let’s get this bread,” with some hilarious responses.

A day after her viral post, Twitter user @ammazing_ posted a video of her dad with the caption, “my wholesome father. we need to protect him at all costs.”

Whether they’re serious hustlers or serious about making jokes, it’s clear the people of the internet are all about that bread.


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*First Published: Oct 18, 2018, 6:00 am CDT