- Everything we know so far about Peacock, NBC’s new streaming service Tuesday 7:42 PM
- Selena Gomez producing docuseries about immigration for Netflix Tuesday 7:11 PM
- How to stream Manchester City vs. Shakhtar Donetsk in Champions League action Tuesday 6:14 PM
- Milo Yiannopoulos threatens to crash furry convention he is barred from Tuesday 5:54 PM
- How to stream Juventus vs. Atletico Madrid in Champions League action Tuesday 5:52 PM
- How to stream Real Madrid vs. PSG in Champions League action Tuesday 5:24 PM
- No-fly zone implemented over Area 51 ahead of Alienstock festival Tuesday 5:16 PM
- TikTok accused of censoring content about Hong Kong protests Tuesday 5:04 PM
- Smoke ’em, pass ’em, Week 3: At the Bakery Tuesday 4:38 PM
- Alex Trebek says he will be undergoing chemotherapy again Tuesday 4:27 PM
- Dan Crenshaw roasted after attacking Sanders’ call for veteran care Tuesday 4:19 PM
- How to stream NXT for its USA network debut Tuesday 4:12 PM
- This website will show you how AI classifies you Tuesday 3:22 PM
- School tells Black 4-year-old to cut his hair or wear a dress Tuesday 3:17 PM
- Lizzo called a ‘snitch’ for accusing Postmates runner of stealing food Tuesday 2:30 PM
No matter your profession, you can probably relate to the hustle. Or the grind. Or any other expression used to refer to the stress and monotony of earning a living. A trending Twitter meme riffs on another way to talk about making money: “Let’s get this bread.”
Bread is sometimes referred to as dough (or money), which might be why we associate the two things together. According to Know Your Meme, people often use the phrase “ironically” to make fun of the desire to earn lots of money.
rise n grind lets get this bread i guess pic.twitter.com/ubh4lKnSHf— adolfo (@Adolfodiaz_) October 16, 2018
Despite a recent proliferation of the phrase on Twitter, “let’s get this bread” has existed as a meme for a while and was probably used as a real-life expression even before that.
According to Know Your Meme, the earliest known iteration of the phrase was in Rich Boy’s song “Let’s Get This Paper,” released on March 13, 2007. The first verse of the song has Rich Boy rapping, “R.I.P. Pooh Bear, that’s my dead homie/Fuck that other shit, hey, let’s get this bread homie.”
The phrase was recalled on Jan. 2, 2017, when Twitter user @carlyxnicole posted a picture of DJ Khaled photoshopped onto the Batpod with the caption “good morning let’s get this bread.”
good morning let's get this bread pic.twitter.com/RCihkuktDh— seraphim (@carlyxnicole) January 2, 2017
More than a year later, Twitter user @BeastCaucasian posted a photo of a man with a Chuck E. Cheese costume and the caption, “Wake up hustlers, let’s get this bread. No days off.” According to Know Your Meme, the same image later went viral on Facebook.
Wake up hustlers, let’s get this bread. No days off pic.twitter.com/s9RficN0gv— Tyler (@BeastCaucasian) September 5, 2018
There’s also this video of a man just eating two slices of bread posted by Twitter user @avalanchetwitch in May 2017 with the caption, “WAKE. UP. HUSTLERS… let’s get this bread.”
The phrase was revived on Twitter this month with all kinds of bread jokes.
good morning tributes let’s get this bread pic.twitter.com/Dw3G3vGX5h— elizabeth (@peeanofreek) October 11, 2018
Me: *choking on a piece of bread*— honey toast (@wiitennispro) October 13, 2018
Paramedics: let’s get this bread
me: I’m going on a diet.— queen quen (@quenblackwell) October 17, 2018
my appetite: LMAO anyways.. let’s get this bread.
And just plain ol’ tired-of-work jokes.
Me going to bed every night knowing I did the bare minimum, did not secure even the slightest bag, and neglected to get even a tiny end-piece of this bread. pic.twitter.com/eKJOXX6Cx4— Twenty Juan (@_pachecoJA) October 15, 2018
i don’t wanna get this bread no more.. i’m TIRED pic.twitter.com/fbOmymywDP— Kelvin (@kelvinperezz1) October 14, 2018
Of course, most parents don’t get memes—but they can still become memes themselves. So when Twitter user @ammazing_ sent her dad a text saying, “happy monday let’s get this bread,” her dad responded, “i can go to Costco after work.” Her post has received over 65,000 retweets and 391,000 likes.
i texted my dad saying “happy monday let’s get this bread”. his response was “i can go to Costco after work”. amazing— satomaa (@ammazing_) October 15, 2018
The dad clearly didn’t understand what the phrase meant, but he’s not alone. People started posting pictures of what their parents said to “let’s get this bread,” with some hilarious responses.
my mom thinks i’m trying to send her a picture ?? pic.twitter.com/8zjp9gfNA8— keeruh (@keeruh2) October 16, 2018
Just wanted to see what he’d say. Lol pic.twitter.com/bpvKaOBnoA— yessi (@ressicajeed) October 16, 2018
A day after her viral post, Twitter user @ammazing_ posted a video of her dad with the caption, “my wholesome father. we need to protect him at all costs.”
Reminds me of my dad. I bet your father is proud of his family!— ODB (@daggaculture) October 16, 2018
Whether they’re serious hustlers or serious about making jokes, it’s clear the people of the internet are all about that bread.
LETS GET THIS BREAD pic.twitter.com/BU9Y68JcOa— ＡＬＩ (@gucciakf) October 17, 2018
Sunny Kim studies journalism at the University of Texas at Austin. She's an editorial intern with the Daily Dot. Her work has appeared in the Daily Texan and Popular Mechanics.