This Instagram feed is the next big thing in demotivation

Hey, don't shoot the messenger.


Miles Klee

Internet Culture

Published Oct 4, 2014   Updated May 30, 2021, 11:33 am CDT

The Internet has a well-documented dark side, but it’s also home to relentless positivity, nauseating platitudes, and insipid affirmations. Instagram’s “Unspirational” is the antidote.

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Like the demotivational posters meme before it—which spoofed inane corporate aphorisms with phrases like “Believe in Yourself, Because the Rest of Us Think You’re an Idiot”—the feed is a reliable font of bitter, ice-cold, soul-shredding truths that you may as well just accept. 

Are these things hard to hear? Of course. Still, someone had to say them.

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Photo by Ian T. McFarland/Flickr (CC BY-SA 2.0)

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*First Published: Oct 4, 2014, 11:30 am CDT