The ‘let that sink in’ meme: From Tumblr to Elon Musk
Leave it to Elon Musk to ruin a perfectly good meme.
On Nov 30, 2023 by Phil West
Learning to love cursed memes
Once you land on a cursed meme, you can’t look away.
On Nov 13, 2023 by Natasha Dubash
‘Shipping’ is still alive and well
As with all types of internet discourse, trends in shipping culture mirror the social dilemmas of the world more broadly.
On Oct 1, 2023 by Kira Deshler
‘Planet of the Bass’: What is this weird song taking over the internet?
Kyle Gordon's Eurodance parody TikTok 'Planet of the Bass' is suddenly everywhere.
On Jul 31, 2023 by Gavia Baker-Whitelaw
Tumblr users have voted on the ultimate Sexyman, and it’s Cecil from ‘Welcome to Night Vale’
A Tumblr Sexyman isn't the same as a sexy man, as proven by this wild list of Tumblr-popular contestants.
On Jan 31, 2023 by Gavia Baker-Whitelaw
Here’s what Tumblr is doing to your boyfriend
'Your boyfriend' is the first big Tumblr meme of the year—and it's characteristically surreal.
On Jan 19, 2023 by Gavia Baker-Whitelaw
The ‘Tumblrification’ of social media
TikTok and Twitter are starting to feel a lot like Tumblr.
On Jan 5, 2023 by Charlotte Colombo
Martin Scorsese’s ‘Goncharov’ is the hottest film on Tumblr. It doesn’t actually exist.
From academic analysis to fanfic, Tumblr users have invented an elaborate lore for the imaginary 1970s mafia thriller 'Goncharov.'
On Nov 21, 2022 by Gavia Baker-Whitelaw
Tumblr users are preparing for the Twitter exodus as Ryan Reynolds joins the platform
Will brands and celebrities migrate from Twitter to Tumblr? If so, Tumblrites are ready to bully them away again.
On Nov 7, 2022 by Gavia Baker-Whitelaw
Tumblr is bringing back nudity, just in time for the Twitter exodus
But Tumblr users shouldn't hold their breath for a full lift of 2018's porn ban.
On Nov 2, 2022 by Gavia Baker-Whitelaw
‘Baffy’ is canon: Tumblr celebrates as Bugs Bunny and Daffy Duck go Instagram-official
Who knew that Bugs and Daffy were such a popular ship?
On Jul 20, 2022 by Gavia Baker-Whitelaw
Dracula Daily’s creator Matt Kirkland is just as surprised about the newsletter’s viral success
Dracula Daily is the unexpected breakout fandom of 2022. We spoke to its creator to learn more.
On May 16, 2022 by Gavia Baker-Whitelaw
From Tumblr to her NFT project Valfrélandia, cult-favorite artist Ilse Valfré shares how she evolved her online brand
‘I know some of you are more excited about NFTs than others and, to be honest, I get it.’
On May 12, 2022 by Grace Stanley
Why ‘Dracula Daily’ is suddenly everywhere
This serialized Dracula newsletter is overshadowing Marvel and 'Doctor Who' on Tumblr.
On May 9, 2022 by Gavia Baker-Whitelaw