woman in front of green background holding phone with Tumblr on screen

Tumblr users have voted on the ultimate Sexyman, and it’s Cecil from ‘Welcome to Night Vale’

A Tumblr Sexyman isn't the same as a sexy man, as proven by this wild list of Tumblr-popular contestants.

On Jan 31, 2023 by Gavia Baker-Whitelaw

Tumblr on phone in man hand in front of tan background with laptop and plant

Here’s what Tumblr is doing to your boyfriend

'Your boyfriend' is the first big Tumblr meme of the year—and it's characteristically surreal.

On Jan 19, 2023 by Gavia Baker-Whitelaw

Twitter Tumblr and TikTok logos on blue to purple to pink gradient background Passionfruit Remix

The ‘Tumblrification’ of social media

TikTok and Twitter are starting to feel a lot like Tumblr.

On Jan 5, 2023 by Charlotte Colombo

original goncharov shoe tag mentioning scorsese

Martin Scorsese’s ‘Goncharov’ is the hottest film on Tumblr. It doesn’t actually exist.

From academic analysis to fanfic, Tumblr users have invented an elaborate lore for the imaginary 1970s mafia thriller 'Goncharov.'

On Nov 21, 2022 by Gavia Baker-Whitelaw

ryan reynolds on a red carpet photo and tumblr welcome screen

Tumblr users are preparing for the Twitter exodus as Ryan Reynolds joins the platform

Will brands and celebrities migrate from Twitter to Tumblr? If so, Tumblrites are ready to bully them away again.

On Nov 7, 2022 by Gavia Baker-Whitelaw

silhouettes of male and female bodies on left and right with Tumblr logo centered between on black background

Tumblr is bringing back nudity, just in time for the Twitter exodus

But Tumblr users shouldn't hold their breath for a full lift of 2018's porn ban.

On Nov 2, 2022 by Gavia Baker-Whitelaw

daffy duck and bugs bunny

‘Baffy’ is canon: Tumblr celebrates as Bugs Bunny and Daffy Duck go Instagram-official

Who knew that Bugs and Daffy were such a popular ship?

On Jul 20, 2022 by Gavia Baker-Whitelaw

creepy man with pointed nails licking his fingers

Dracula Daily’s creator Matt Kirkland is just as surprised about the newsletter’s viral success

Dracula Daily is the unexpected breakout fandom of 2022. We spoke to its creator to learn more.

On May 16, 2022 by Gavia Baker-Whitelaw

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From Tumblr to her NFT project Valfrélandia, cult-favorite artist Ilse Valfré shares how she evolved her online brand

‘I know some of you are more excited about NFTs than others and, to be honest, I get it.’

On May 12, 2022 by Grace Stanley

Bela Lugosi as Dracula holds up a hand with a Tumblr 'reblog' symbol floating within

Why ‘Dracula Daily’ is suddenly everywhere

This serialized Dracula newsletter is overshadowing Marvel and 'Doctor Who' on Tumblr.

On May 9, 2022 by Gavia Baker-Whitelaw

Instagram shutterstock image (l) Woman caption ' thinking about the time i got broken up with so i made a tumblr with a hidden IP tracker, put it in myt instagram bio so i could silently watch him check in on me daily three years post breakup and fully engaged to another girl, kept it to myself for years then made a tiktok that blew up exposing him and now he hasn't clicked it since.' (r)

TikToker uses IP tracker on link page to prove her ex-boyfriend was still stalking her Instagram 3 years after they broke up

'made a Tumblr specifically after my breakup just to see if this man even cared if I lived or died...'

On Mar 15, 2022 by Mikael Thalen

blorbo netflix

The rise of ‘Blorbo From My Shows,’ Tumblr’s fandom mascot

Here's why Tumblr's trending topics are currently full of nonsense words like 'blorbo.'

On Jan 14, 2022 by Gavia Baker-Whitelaw

zooey deschanel in 500 days of summer

Is a twee ‘revival’ happening on TikTok?

This is the 2010s Tumblr strain of twee.

On Jan 5, 2022 by Audra Schroeder

Audiogalaxy interface with track listing

How an unknown MP3 service led to Tumblr’s fandometrics

Among big names like Napster, Audiogalaxy stood out in the file sharing space.

On Nov 12, 2021 by Amanda Brennan

marine biologist meme

‘There are many benefits to being a marine biologist’: How a fake Tumblr meme went viral

This surreal meme is taking Tumblr by storm.

On Sep 23, 2021 by Gavia Baker-Whitelaw