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People called her new logo an attempt at pandering. So they responded with some fake pandering attempts.
When Democratic presidential candidate Hillary Clinton changed her Twitter avatar to a kinara, the traditional candle holder of Kwanzaa, the social media site erupted. Many people interpreted her gesture as pandering to the black community. Her campaign had previously honored civil-rights leader Rosa Parks with an avatar that incidentally put her at the back of the bus.
Wishing everyone the best this Kwanzaa. To all celebrating—Bill and I send you our warmest wishes. -H
— Hillary Clinton (@HillaryClinton) December 27, 2015
To express their frustration, Twitter users did what they do best, creating the mocking hashtag #NewHIllaryLogo to parody her attempts at inclusion.
This was the Clinton logo that started the trend.
It just snowballed from there.
Photo via Marc Nozell/Flickr (CC BY 2.0)
Ziwe Fumudoh is a writer and comedian. Her work has appeared in the Onion and Reductress, and she is a co-host at Crooked Media.