About Face(.com): Facebook snaps up facial recognition platform

After weeks of speculation—and just two months after purchasing Instagram for $1 billon—Facebook has acquired Face.com for around $100 million, according to TechCrunch.

“We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph,” Face.com wrote.

The company reassured developers who use the Face.com API that they will continue to support their developer community.

Face.com, launched in 2007, is a face-recognition software platform that will automatically tag photos and find untagged photos of yourself and your friends. You can currently use Photo Finder and Photo Tagger apps on Facebook.

KLIK, the company’s free phone app, is available in the iTunes App Store, though you need a Facebook account in order to work the app.

Integrating Face.com’s platform to Facebook will make it faster to tag mobile uploads and will allow users to find previously untagged photos.

Reactions have been mixed. Some fans are excited about the new integration while others are skeptical. And some Twitter users even attempted humor.

“There’s something very meta about Facebook acquiring Face.com. Is Book.com next?” @flargh tweeted.

Could this scenario, as imagined by Minority Report and referenced on Twitter by @critiques4geeks, be far behind?

Photo via potzuyoko/Flickr

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.