SpaceX/YouTube The Museum of English Rural Life/Twitter

Elon Musk hires ‘absolute unit’ sheep meme creator to be Tesla’s social media manager

In April, Musk changed his Twitter avatar to a sheep.


Eilish O'Sullivan

Internet Culture

Published May 21, 2019   Updated May 20, 2021, 12:09 pm CDT

Elon Musk just hired the creator of the “absolute unit” sheep meme to be Tesla’s social media manager.

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In April, the Tesla CEO briefly changed his Twitter avatar to a photo of a sheep. The Museum of English Rural Life then changed its own avatar to a photo of Musk.

The two accounts fully committed to the swap. Musk changed his bio to “absolute unit” at the time. The museum also changed its name to “The Muskeum of Elonglish Rural Life,” a reference to another meme about Musk.

Adam Koszary first tweeted out the ram photo and referenced a meme on the museum’s Twitter account in 2018.

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Koszary was referring to the “absolute unit” meme, which was born on Twitter in 2017. A Twitter user posted a photo of hotel manager David Morgan-Hewitt next to Queen Elizabeth.

“In awe at the size of this lad. Absolute unit,” the user wrote at the time.


The meme, which references anything large and impressive, took off from there.

The MIT Technology Review posted a photo of “the world’s biggest airplane,” Stratolaunch, calling it an “absolute unit.”

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Musk’s SpaceX once had a partnership with the company behind Stratolaunch regarding the plane.

Musk responded to the MIT Technology Review’s tweet by writing, “I’m an absolute unit too,” with a photo of the ram from the museum’s initial post.

After a nudge from his Twitter followers, Musk then changed his photo to the ram.

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The two accounts not only swapped avatars but a series of jokes as well.

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Now Koszary will continue to enhance memes at the memelord’s company in July.

The Daily Dot has reached out to Adam Koszary.

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H/T The Guardian

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*First Published: May 21, 2019, 6:12 pm CDT