‘Due to personal reasons’ meme enables questionable behavior

Everyone engages in some sort of unhealthy behavior from time to time. Whether it’s getting drunk, overspending, or indulging in carbs, we all find ways to curb responsibilities or avoid confronting emotions. Now, people on Twitter are airing out their imperfect habits with the vaguest explanation in the book: “Due to personal reasons.”

Tweets following the meme format starts off as if the writer is going to reveal something serious, saying “due to personal reasons.” But the phrase is followed with a description of questionable activities, like a shopping spree or drinking liquor. The humor of the meme, of course, comes from the dark and self-deprecating realities of avoidant behavior.

It’s certainly revelatory to learn how some people cope with life’s stressors. For many, it’s a drink (or several).


Others are revealing how they manage—or barely manage—their money.

Many people cope with food indulgence, whether it’s eating at a bad chain restaurant or carb loading in the shower.


But as with any meme, there are some that flout the format. This person’s “personal reasons” led to a straight-up joyful decision.

Anyway, due to personal reasons, we should all try logging off the internet for the day.


Gabrielle Sorto

Gabrielle Sorto

Gabrielle Sorto is an Atlanta-based freelance writer covering culture, lifestyle, and news. Her work has appeared in CNN, Teen Vogue, INSIDER, and Vice. She can usually be found writing with an overpriced coffee in hand or hanging out with her dog, Rihanna, who is named after exactly who you think.