tik tok plastic apple juice bottle

@libertyshay/TikTok @gummyr4t/TikTok @iconiccpinkk/TikTok

Here’s why people are biting into bottles of apple juice on TikTok

This is certainly a win for Martinelli's.

May 1, 2020, 1:30 pm

Internet Culture

 

Audra Schroeder

TikTok has become a test kitchen for dodgy food and drink experiments, but we’re not exactly sure where biting into a bottle of Martinelli apple juice falls on the spectrum.

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A TikTok trend shows people biting into the (plastic) Martinelli bottles because doing so allegedly makes the sound of crunching into an apple.

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@chelseycaitlyn

Martinelli’s Apple Juice. ITS REAL. WHAT IN THE WORLD?! @realalecmartin #martinellis #applejuice #bottle #crunch #tiktok #trend #MMMDrop

♬ original sound – chelseycaitlyn
@kaylaaaclax

I CANT BELIEVE THE APPLE JUICE SOUNDS LIKE THAT! #fyp #martinelli #applejuice

♬ original sound – kaylaaaclax

Others went deeper into the bottle. One user cut it open to reveal three layers, which could be the source of the sound.

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@iconiccpinkk

I was surprised to find out that the bottle has 3 layers of plastic #foryou #martinelli #applejuice

♬ original sound – iconiccpinkk
https://www.tiktok.com/@danielmcclung_313/video/6820648750185204997

The #martinelli hashtag has more than 28 million views on TikTok. Is this a covert ploy to get sales up? On Thursday, the Martinelli’s Twitter account addressed the trend, stating: “While we don’t condone biting into plastic, we are happy to see everyone enjoying our products. Have you tried the juice inside? It’s even better than the bottle.”

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Elsewhere, a Martinelli’s representative said the bottles were not “intentionally” designed to make the sound.

There are, of course, critics who claim people are using a sound effect, or that it sounds just like biting into a water bottle.

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And there are OG Martinelli’s heads who already knew about this, OK?

A YouTube clip from 2012 yielded a similar sound, which proves this isn’t new. All the recent comments are people “here from TikTok.”

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We’ve reached out to Martinelli’s for comment.

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*First Published: May 1, 2020, 1:30 pm