The looks, the launches, and the controversies that make makeup more than just a routine online.
The hot new lip liner brand on TikTok is just a Sharpie: “I’m doing this, no questions asked”
“This is outrageous. I’m doing it.”
On Jun 18, 2025 by Lindsey Weedston
“Had no idea”: People are just now finding out why Benefit’s Benetint was invented
“Just side eyed my benetint blush from across the room.”
On Jun 10, 2025 by Rebekah Harding
“I think sales will drop now”: E.l.f. Beauty buys Hailey Bieber’s Rhode for $1 billion
“Getting deja vu.”
On May 29, 2025 by Rebekah Harding
“Even more reason to buy more lower priced brands”: e.l.f. Cosmetics will raise the price of all products by $1, citing tariffs and inflation
The increase, which begins in August, also impacts the Naturium and Keys Soulcare brands.
On May 28, 2025 by Ljeonida Mulabazi
Times are tight. Here are 26 genius hacks for your unloved skincare products
‘I also use fragrance I don’t like to make my own poo-pouri spray.’
On Apr 23, 2025 by Anna Good
‘Not to be dramatic but I’m traumatized’: The yarn makeup trend is pure nightmare fuel
‘I’m impressed but still terrified.’
On Apr 1, 2025 by Rebecca Leib
‘Why does it say Dior?’: Walmart shopper reaches for $7.12 L’Oréal lipstick. Then opens it
‘Like are we just getting scammed by Dior.’
On Feb 25, 2025 by Summer Neylon
‘This is your reminder’: Sephora customer uses tester. Then she notices something unusual on her eye
‘I feel like it’s just instinct to NOT use the testers.’
On Feb 24, 2025 by Alexandra Samuels
Why the Gothic vampire aesthetic is dominating fashion again
Consider the vampire look back from the dead.
On Feb 17, 2025 by Stacey Nguyen
‘I’ll walk right out’: Woman shops at Dollar Tree. Then she notices something shocking about the makeup aisle
‘Now you have to watch yourself shop.’
On Feb 11, 2025 by Sabrina McCrear
‘All you’re missing is foundation on your lips’: Conservatives are crashing out over mocking ‘Republican makeup’ tutorials
‘We really want our makeup to cling to any dry spots and accentuate any texture that we might have.’
On Feb 10, 2025 by Lindsey Weedston
‘If you’re here, is Gotham safe?’: Woman buys L’Oréal Telescopic Mascara. Then she tries to take it off
‘Does it smudge?’
On Feb 5, 2025 by Rachel Kiley
‘Ulta Beauty will never get another penny from me’: Shopper says Ulta blocked her account because she spent $1,000 in a year
‘I dont understand. They don’t want your money?’
On Jan 7, 2025 by Brooke Sjoberg
The sparkly ‘Ice Princess’ aesthetic is perfect for winter glam
It’s giving Elsa-core.
On Nov 15, 2024 by Stacey Nguyen
‘He did this to me too’: Bride says celebrity makeup artist canceled the night before her wedding due to ‘family emergency.’ Then she sees his Instagram story
‘I had to do my own makeup on my wedding day.’
On Nov 3, 2024 by Rebekah Harding
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