- People are roasting this ‘traditional’ take on marriage with a hilarious meme Saturday 5:17 PM
- The internet just collectively realized that the Neopets of the world must be hungry Saturday 4:00 PM
- Alt-right message board 8chan was served a search warrant Saturday 3:06 PM
- O.J. Simpson just joined Twitter in the most bizarre fashion Saturday 1:20 PM
- Prominent phone-hacking firm says it can unlock any iPhone for law enforcement Saturday 12:39 PM
- Hundreds of police officers belong to extremist Facebook groups, investigation finds Saturday 9:31 AM
- How to watch Tyson Fury vs. Tom Schwarz online Saturday 8:00 AM
- ‘Late Night’ is a disappointing, tepid comedy Saturday 7:00 AM
- How to stream ‘Love It or List It’ for free Saturday 7:00 AM
- How to watch the 2019 Concacaf Gold Cup online for free Saturday 6:55 AM
- Borderlands 3 preview suggests the aging series can still hang with the cool kids Saturday 6:30 AM
- How to stream the 2019 College World Series for free Saturday 6:00 AM
- Police try to solve domestic violence by giving victims blunt kitchen knives Friday 5:40 PM
- Privacy activist Ola Bini detained for 2 months in Ecuador without charges Friday 5:01 PM
- Twitter says suspending ‘God’ for a pro-LGBTQ tweet was an ‘error’ Friday 4:14 PM
EA hasn’t given up on microtransactions after the Star Wars Battlefront 2 fiasco
Despite controversy, EA remains resolute that microtransactions can work.
It’s been two weeks since EA shut off paid loot boxes in Star Wars Battlefront 2 after a huge online backlash by players who felt they created an unfair, pay-to-win playing field. But a recent statement from an EA representative has made it clear that the gaming giant has no intentions of completely getting rid of the system.
“We’re not giving up on the notion of MTX [microtransactions],” Blake Jorgensen, EA’s chief financial officer, said while speaking at a Credit Suisse conference Tuesday.
Outrage over the game’s use of loot boxes to offer character power upgrades, as opposed to standard cosmetic upgrades, was felt in all corners of the gaming community. It even prompted Hawaii State Rep. Chris Lee to publicly denounce EA‘s game as “predatory” during a press conference where he argued that it is “a Star Wars-themed online casino designed to lure kids into spending money”.
Yet, despite all of this negative attention, EA believes there is a way to incorporate microtransactions into the gaming experience in a balanced way.
“We’re really watching how people are playing the game,” Jorgensen said, “We’re trying to understand are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We’re learning and listening to the community to decide how best to roll that out in the future.
“We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic,” he added. “The reality is there’s different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.”
So when will loot boxes return to Star Wars Battlefront 2? “We haven’t decided yet,” he said.
Tiffanie Drayton is a geek culture and lifestyle reporter whose work covers everything from gender and race to anime and Xbox. Her work has appeared in Complex, Salon, Marie Claire, Playboy, and elsewhere.