Aguirre-Sacasa posted an enigmatic tweet on Wednesday, showing a child’s drawing of two kids with a monstrous figure looming in the background. The red-haired children represent Cheryl and Jason Blossom, while the monster is labeled “Sugar Man.” It looks like they’re standing in front of the Blossom family home.
Sugar Man could be an original character, tying into Riverdale‘s combination of sugary sweetness with a touch of horror. The CW show’s backstory involves a blood-feud over a maple syrup business, after all. But as io9 points out, Sugar Man could also refer to an obscure creepypasta story from Reddit’s r/nosleep forum. The original post describes a monster with a long tongue and a powerful sense of smell, who sniffs his way through houses in search of sugar and candy. Not exactly Slender Man but still creepy enough for Riverdale.
Season 1 blended teen drama with a murder mystery storyline, and season 2 may introduce some weirder material. Sabrina the Teenage Witch exists within the Archie Comics universe, and Roberto Aguirre-Sacasa is the writer behind the zombie apocalypse Afterlife with Archie comics. A sugar-guzzling creepypasta monster would not be a stretch for this show, even if it’s just a local Riverdale urban legend.