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Baby Yoda is more popular on social media than any 2020 Democratic candidate, according to NewsWhip’s data, which was obtained by Axios.
As it turns out, memes are surprisingly not the driving force behind Baby Yoda’s social media popularity. The social media analytics company analyzed news story interactions only and found that Baby Yoda receives an average of 1,671 clicks per story posted to social media. For comparison, frontrunners like Sen. Bernie Sanders (I-Vt.) and Joe Biden receive merely 850 and 839 interactions, respectively.
While Baby Yoda has seen far fewer overall social media interactions than Biden since Nov. 12, that’s only because Baby Yoda has had fewer stories written about it. (Baby Yoda received a cool 2.28 million social media interactions in that timeframe as opposed to Biden’s 8 million and Sen. Elizabeth Warren‘s (D-Mass.) 2.53 million).
On Nov 12., Baby Yoda was unveiled to the world during The Mandalorian premiere.
At the time, Mandalorian creator Jon Favreau and “Chapter 1” director Dave Filoni spoke about how hard it was to keep Baby Yoda a secret.
“We really wanted to have it be that you had to watch it yourself, so that every time you watch the show, there are new twists and secrets that come out. But that requires a lot of restraint,” Favreau told ET.
Baby Yoda-baby Grinch ticket, anyone?
Baby grinch walked so baby yoda could run pic.twitter.com/rxnJyFF4XJ— Taniaaa 🏳️🌈🤠💦 @ Sleep till AX! ✨ (@nobledemonsxo) November 22, 2019
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Eilish O’Sullivan is the news wire editor for the Daily Dot. Her work has appeared in the Austin Chronicle and the Daily Texan.