Comcast just introduced high-speed Internet that beats Google Fiber

One of the universe’s most-loathed Internet service providers is about to become even more maddeningly indispensable. In a show of one-upping Google’s ultra-high speed broadband efforts, Comcast plans to roll out 2 gigabit per second (2 Gbps) Internet service in the Atlanta area. 

The rollout will affect upwards of 1.5 million subscribers within Comcast’s service area, doubling the already exemplary 1 Gbps speeds offered by Google Fiber, Google’s comparable high speed broadband program.

Comcast’s connection, known as Gigabit Pro, will be limited to the Atlanta area for now, but with such a big launch market, it’s not hard to imagine that the ISP will move aggressively to scale up in other metro areas with infrastructure to support such a service. 

Comcast might steal Google’s thunder with the “fastest residential Internet speed in the country,” but the company’s tainted public perception is a considerable hurdle if and when consumers have a choice between ultra-high speed Internet providers.

H/T The Verge | Illustration by Max Fleishman

Taylor Hatmaker

Taylor Hatmaker

Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.