Comcast just introduced high-speed Internet that beats Google Fiber

The stuff dreams are made of.

Mar 1, 2020, 6:43 am*

Tech

Taylor Hatmaker 

Taylor Hatmaker

One of the universe’s most-loathed Internet service providers is about to become even more maddeningly indispensable. In a show of one-upping Google’s ultra-high speed broadband efforts, Comcast plans to roll out 2 gigabit per second (2 Gbps) Internet service in the Atlanta area. 

The rollout will affect upwards of 1.5 million subscribers within Comcast’s service area, doubling the already exemplary 1 Gbps speeds offered by Google Fiber, Google’s comparable high speed broadband program.

Comcast’s connection, known as Gigabit Pro, will be limited to the Atlanta area for now, but with such a big launch market, it’s not hard to imagine that the ISP will move aggressively to scale up in other metro areas with infrastructure to support such a service. 

Comcast might steal Google’s thunder with the “fastest residential Internet speed in the country,” but the company’s tainted public perception is a considerable hurdle if and when consumers have a choice between ultra-high speed Internet providers.

H/T The Verge | Illustration by Max Fleishman

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*First Published: Apr 2, 2015, 3:14 pm