This story was originally published on Passionfruit.
At VidCon, three creators came together at a sponsored TikTok panel titled “The TikTok Blueprint” to answer a variety of strategy-related questions: How do they choose content topics and source ideas? How do you measure your content’s success and make it into a repeatable formula? How do you schedule and manage your time?
Creator panelists included Owen Han, a sandwich chef creator with a signature fast-paced, ASMR style; Kristine Thompson, aka TrendyCurvy, a successful fashion and lifestyle blogger; and Kyne, aka OnlineKyne, a drag queen who teaches math and history on TikTok.
Melissa Tecson, the panel moderator and growth strategy lead at TikTok, defined a “blueprint” strategy as an outline on planning, creating, and delivering content—something ever-evolving and deeply personal to each creator. Creators described building a conscious strategy, not immediately, but over time after finding online communities.
