angry pepe facebook

Illustration by Max Fleishman

They may take our lives, but they'll never take our memedom.

As the dank memes of Weird Facebook continue to filter into the mainstream web, sowing laughter, confusion, and fury in almost equal measure, the admins and followers of pages like “Everything Is a Social Construct” and “Nihilist Memes” are gearing up for war.

This time, their target is not the “normie” outsiders who have diluted and damaged their meme aesthetic, but Facebook itself. 

As these surrealist, irony-fueled pages grow, they face an increasing risk of swift deletion—often, admins claim, without warning or due recourse. The anarchic element of meme culture ensures that posts will get flagged as offensive and inappropriate. These complaints then take a mysterious route through Facebook’s corporate interface and are somehow judged legitimate or not, by human or algorithm, and a summary action is then enforced.

That may annoy meme fans, but as Facebook is a publicly traded company, it is not exactly obligated to reform this system unless, say, it somehow reflects the interest of shareholders. The real issue, as a meme activist who goes by the pseudonym Guillermo Thomas told the Daily Dot, is that verified pages “operate under a different set of standards.”

"Pages like Tila Tequila and Tess Holiday, for instance, post objectionable content that is either never removed, or the pages never get unpublished. Tila Tequila posted multiple posts on Hitler's birthday in earnest tribute, and while the posts were removed, there was never any consequence." 

These perceived biases—and Facebook’s apparently inconsistent claims to have “reviewed” reported content, given the amount of gore and abuse that filters through—are the grounds for what could well be the first mass political demonstration by a united meme front. The initial stage of the revolt, designed to generate buzz and solidarity, called for the use of an inverted Facebook “f” on a red background as a profile photo overlay.

[Placeholder for https://www.facebook.com/EverythingIsASocialConstruct/posts/1811372205764120 embed.]
[Placeholder for https://www.facebook.com/chairsandthememes/photos/a.1679155478963737.1073741826.1679155235630428/1773215796224371/?type=3&theater embed.]
[Placeholder for https://www.facebook.com/YTLaMeme/photos/a.905551366208393.1073741828.899096860187177/1046654132098115/?type=3&theater embed.]
This is in preparation for participating meme pages to post a simultaneous, prewritten call to action at 2pm CT on Friday, Aug. 12. It reads in part:
"You already know that Facebook has been deleting a number of pages for arbitrary reasons and since there's virtually no other social media platform to jump ship to the pages that are still operational have decided to take action and hit back before we inevitably get unpublished.

"This page and many others are simultaneously posting this message in order to rally fans to file FTC (Federal Trade Commission) complaints against Facebook for 'fraudulent' content review policies and a misleading community guidelines. The FTC is a governmental entity that regulates private companies and protects consumers against fraud and monopoly, so let's give zucc a taste of his own medicine."

The petition goes onto enumerate the grievances outlined earlier in this article: that “Facebook claims that content has been reviewed when it clearly isn’t”; that “[v]erified pages appear to operate under a different set of standards,” contrary to the corporate line; and, ultimately, that “Facebook’s statements are fraudulent and meant to pacify consumers.”

Readers are then encouraged to write individual complaints and send them directly to the FTC, though there is a final caveat to the post:

"This may not make a difference, and it sounds a bit cringey, but consider it a symbolic gesture and show of solidarity among dozens of meme pages and the ironic meme community as a whole. So as much a longshot as this is you can be a part it, and honestly we need as many people as possible to participate." 

Thomas told the Daily Dot that a number of meme pages with significant audiences plan to participate in this effort, including:

Nihilist Memes (1 million)
The Best of Starter Pack Memes (618K) 
Sad Screenshots Taken Out Of Context (550K)
Unusual Horror (398K)
Deadpool (291K)
Sasuke Uchiha (278K)
Squatting Slavs In Tracksuits (239K)
Spongecave Manbob (235K)
Donald Trump Memes (206K)
I don’t like shit I don’t go outside (204K)
Cigarettes In Unusual Places (191K) 
Young Thugga La Meme (186K)
フレッドYOLO (179K)
Internet By Night (140K)
Gohan (139K)
All Things Pokemon (138K)
Nightcall夜 (124K)
B A D ならぬ (120K)
Amphetameme pt. II (118K)
M a n k o マンコ (118K)
Everything Michael Cera (117K)
The Sad Pad (112K)
Difficulty II (110K)
I play KORN to my DMT plants, smoke blunts all day & do sex stuff
Colorful Memes (104K) ‎
SICK- 病気の - مريض‎ (98K)
I Only Post Memes Ironically (95K)
N e w A g e S m o k e r s X 爱与和平 (95K)
memeboy genius (90K)
Ayy De La Lmao III (89K)
Knock Knock It’s Me, The Memeboy Genius (88K)
Political Memes (85K)
Sad Comics (77K)
The Best Of Porn Comments (76K)
Club Penguin Bans (74K)
SPLASH CLUB 7(68K)
A I R S H I P 我吸 (65K)
Shitpost Factory (62K)
Tamato Memes (62K) (Unconfirmed)
Chair Memes (60K)
Everything Is A Social Construct (59K)
The Meme Master (57K)
I want to live inside a MEME (56K)
B O N ボン (55K)
Surface Reality Memes (55K)
The SAD Bible (52K)
Woof Woof Like This Page Lol (51K)
Spicy Saddam Memes (49K)
Your Memes 貴方のミーム (47K)
Afr4id 恐れ (47K)
Real Alcoholic Memes (44K)
General Stinky Balls (44K)
Cheese Memes (41K)
Isolated void 余波 (44K)
DJ Khaled Cured My Depression (38K)
End My Life (36K)
ETHER 飛べない翼 (36K)
The Best Of Twitter (35K)
Pokémans (35K)
Second Sight 幽玄 (33K)
Pepe The Frog (32K)
Guts The Black Swordsman (30K)
Kevin 3 (28K)
Tasteful上品な (28K)
Stannis Baratheon, The New Chuck Norris (28K)
まっすぐ地球からp l a s t i c n i g h t m a r e 金持ち白人 (27K)
The Glorious PC Gaming Master Race (26K) 
EmoDad666 (25K)
Where’s My Shrimp (23K)
Antisocial Lads With A Desire To Get Laid (23K)
ʙ ᴏ ᴛ ᴀ ɴ ɪ ᴄ ᴀ ʟ (20K)
One Meme A Day Keeps Anime Away V (20K)
The Epic Department (18K)
ᴀɴᴇᴤᴛʜᴇᴛɪᴄ (18K)
Sleepy Meme (17K)
D E E P • S I D E • 明晰夢 (17K)
Best Of Arthur Memes (16K)
Sad fish (13K)
Hot Dogs In Unusual Places (12K)
Decessus / / 終 わ り -17 (12K)
Banana Memes (8K)
Overwatch Memes (7K)
Thot Patrol (7K)
Orange Ocelot (6K)
Stolen Memes And Broken Dreams (6K)
Bertie Botts Every Flavor Memes (6K)
HDMI叡 (3K)
Crystal水晶Surge (3K)
Grain of Meme (3K)
Digiannantonio Aesthetic (3K)
痴 Element薬 (1K)
Fitzsimmons' cheeky memes (200)

Asked about how this plan had been organized, Thomas said it simply snowballed after he filed an FTC protest on Tuesday, then told admins at Everything Is a Social Construct. They liked the idea, and in fact, some likeminded folks had taken similar steps to lodge grievances, so he told other pages’ admins about it, and, well—you know how things go viral. 

But Thomas doesn’t own or operate any page himself, he said: “I’m sort of a man without a country right now, after my last two pages I created, Creepy Old Dudes of Mattybraps (dedicated to exposing rampant pedophilia on teen music pages) and Mark Zuckerbergs Dead Kid Picture Stash (calling out Facebook's community standards hypocrisy) were nuked by Facebook.”

“Ultimately I don't think the FTC would take action [...] but this shows a lot of unity among the meme community that has had their content stolen, reported, deleted, etc.,” he added. “FB has engaged in a meme page genocide, and we’re finally going to fight back. It’s mostly symbolic, but brings attention to a problem encountered by admins of every page.”

That sense of persecution, justified or not, accounts for the number of admins linking to “backup” clones of their original pages. In 2016, getting shut down by Facebook is seen as the inevitable, rather than possible, price of indulging in dank, edgy, twisted, or otherwise satirical memes.

[Placeholder for https://www.facebook.com/EverythingIsASocialConstruct/posts/1728365400731468 embed.]
[Placeholder for https://www.facebook.com/WatermelonMemes/photos/a.744377735625454.1073741827.744372925625935/1147633561966534/?type=3 embed.]
[Placeholder for https://www.facebook.com/unexpectedMemes/photos/a.1430548230600806.1073741828.1430035490652080/1675756892746604/?type=3&theater embed.]
As Thomas noted, this form of retaliation against Facebook's crackdown is almost certain to be ineffective—but could it get their attention? We've reached out to Facebook reps for comment and will update if and when we hear back. But until then, hold your memes tight and brace for the worst.

Update 6:42pm CT, Aug 12: This piece has been updated to clarify that Facebook is a publicly traded company and not a private company.

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