While it may sound big, the View's announcement that the new Thor will be a woman isn't really that, er, earth-shattering.
It was a hero's funeral in so many ways.
If Warner Bros. wants its own Avengers-style superhero franchise, they need to learn the right lessons from that film's success.
While DC goes 'gritty' with their wholesome hero, Marvel embraces a do-gooder Captain America.
All but one of Marvel's 'Avengers' have bucked against their airtight, multi-picture contracts.
The future King of Asgard is already taking over the realm.