British Twitter is losing it over a weirdly sexual Christmas “Yumnut” donut tweet posted by big-box department store brand, Marks and Spencer.
The tweet's caption for the sweet product advert reads: "Who wants a bite of Santa's Yumnut? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa's belt topping. Find them in our in-store bakery."
Of course, Marks and Spencer, the British equivalent to a somewhat more-upscale Target in America, knows what it's doing. It was only a matter of time before the wildly suggestive name of the Santa-themed donut went viral.
This isn't the first time the store has used suggestive language. Marks and Spencer is well-known for its calculated usage of sexualized product nomenclatures. It also hasn't been afraid to push the envelope on a non-food advertisement.
Obviously, the word "Yumnut" was trademarked by Marks and Spencer.
Score this tweet as a win for the department store.
As @KateDrawsComics tweeted: "mr marks and mr spencers listen- i feel like you might end up deleting this tweet but i beg you, please do not, in the name of the levity we all need and can only achieve via the perfect yumnut™."
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