Marks & Spencer

British Twitter is losing it over this weirdly sexual Christmas donut tweet

Who wants a bit of Santa's what now?


Kahron Spearman

Internet Culture

Posted on Nov 5, 2020   Updated on Nov 5, 2020, 12:35 pm CST

British Twitter is losing it over a weirdly sexual Christmas “Yumnut” donut tweet posted by big-box department store brand, Marks and Spencer.

The tweet’s caption for the sweet product advert reads: “Who wants a bite of Santa’s Yumnut? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in-store bakery.”

Of course, Marks and Spencer, the British equivalent to a somewhat more-upscale Target in America, knows what it’s doing. It was only a matter of time before the wildly suggestive name of the Santa-themed donut went viral.

This isn’t the first time the store has used suggestive language. Marks and Spencer is well-known for its calculated usage of sexualized product nomenclatures. It also hasn’t been afraid to push the envelope on a non-food advertisement.


Obviously, the word “Yumnut” was trademarked by Marks and Spencer.

Score this tweet as a win for the department store.

As @KateDrawsComics tweeted: “mr marks and mr spencers listen- i feel like you might end up deleting this tweet but i beg you, please do not, in the name of the levity we all need and can only achieve via the perfect yumnut™.”

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*First Published: Nov 5, 2020, 11:57 am CST