Internet Culture

British Twitter is losing it over this weirdly sexual Christmas donut tweet

Who wants a bit of Santa’s what now?

Photo of Kahron Spearman

Kahron Spearman

yumnut-marks-spencer-sexual-donut

British Twitter is losing it over a weirdly sexual Christmas “Yumnut” donut tweet posted by big-box department store brand, Marks and Spencer.

Featured Video

The tweet’s caption for the sweet product advert reads: “Who wants a bite of Santa’s Yumnut? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in-store bakery.”

Advertisement

Of course, Marks and Spencer, the British equivalent to a somewhat more-upscale Target in America, knows what it’s doing. It was only a matter of time before the wildly suggestive name of the Santa-themed donut went viral.

Advertisement

This isn’t the first time the store has used suggestive language. Marks and Spencer is well-known for its calculated usage of sexualized product nomenclatures. It also hasn’t been afraid to push the envelope on a non-food advertisement.

https://twitter.com/mlejordan/status/1324354757536976899
Advertisement

Obviously, the word “Yumnut” was trademarked by Marks and Spencer.

https://twitter.com/themikeknowles/status/1324321544764596224
Advertisement

Score this tweet as a win for the department store.

https://twitter.com/KateDrawsComics/status/1324347257911709698

As @KateDrawsComics tweeted: “mr marks and mr spencers listen- i feel like you might end up deleting this tweet but i beg you, please do not, in the name of the levity we all need and can only achieve via the perfect yumnut™.”


Advertisement

Today’s top stories

‘Fill her up’: Bartender gives woman a glass of water when the man she’s with orders tequila shot
‘I don’t think my store has even sold one’: Whataburger employees take picture with first customer who bought a burger box
‘It was a template used by anyone in the company’: Travel agent’s ‘condescending’ out-of-office email reply sparks debate
Sign up to receive the Daily Dot’s Internet Insider newsletter for urgent news from the frontline of online.
 
The Daily Dot