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Oxford names ‘youthquake’ word of the year, forces everyone to use Oxford

The word lost out to “milkshake duck” and “broflake.”


Tiffany Kelly

Internet Culture

Oxford Dictionaries just announced its Word of the Year for 2017: “Youthquake.” You’re not alone if you’re wondering what the heck a “youthquake” is. For what it’s worth, Oxford defines the word as “a significant cultural, political, or social change arising from the actions or influence of young people.” 

But it seems that a large majority of people never heard the word before this announcement (the author of this article included).

Milkshake duck, a term the internet actually used a lot in 2017, was on the shortlist for the word of the year but didn’t make the final cut. Other words on the shortlist? Antifa, broflake, and unicorn—all words we’ve heard before. Yet Oxford Dictionaries picked a word we’ve never heard of. Are we being trolled?

The word “youthquake” was originally coined by Diana Vreeland, a former editor-in-chief at Vogue, to describe the youth-led movements of the 1960s. Youthquake was also the name of a 1985 album by the group Dead or Alive, but, again, that’s 1985—more than 30 years ago. Is anyone still using the word in 2017?

According to Oxford Dictionaries, “As in 2017, the UK was at the heart of the youthquake, with ‘the London Look’ of boutique street-style individualism taking the high fashion houses of Paris, Milan, and New York by storm to inform a new mass-produced, ready-to-wear fashion directive worldwide.”

Some news articles that covered the British elections used the word, but beyond that, it doesn’t seem like “youthquake” really took off—at least not in the way that Oxford Dictionaries is suggesting.

Last year, Oxford Dictionaries named “post-truth” Word of the Year, which was relevant after an election cycle full of fake news. “Youthquake,” defined as a social, cultural, or political change influenced by young people, is a weird choice given the political climate of 2017. But at least it’s better than “broflake.”

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