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Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
Now that’s some brand management. As for @NHRide, he deleted his account.
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]