- PayPal, GoFundMe cut off armed militia that detains migrants at border 2 Years Ago
- Barnwood theft may be on the rise because of ‘Fixer Upper’—and fans aren’t having it Today 12:23 PM
- Literary Twitter calls out Dzanc Books for Islamophobic, racist novel Today 11:40 AM
- How to watch Crawford vs. Khan online Today 10:00 AM
- Beyoncé has 2 more projects coming to Netflix after ‘Homecoming’ Today 9:53 AM
- How to watch Danny Garcia vs. Adrian Granados for free Today 9:00 AM
- The ‘Feeling Cute Challenge’ turns ugly after correctional officers abuse it Today 7:30 AM
- How to watch ‘How High 2’ for free Today 7:00 AM
- Swipe This! My ex-BFF keeps sliding into my DMs, but I don’t want to be friends Today 6:30 AM
- Watch ‘I Am Somebody’s Child: The Regina Louise Story’ for free Today 6:00 AM
- How to watch Barcelona vs. Real Sociedad for free Today 6:00 AM
- How to stream UFC Fight Night 149 for free Today 5:30 AM
- PDF Association dunks on Mueller report PDF Friday 7:33 PM
- Robert Downey Jr. says ‘Endgame’ finale is ‘best 8 minutes’ of any MCU film Friday 4:42 PM
- Elizabeth Warren calls on Congress to impeach Trump Friday 3:43 PM
Wendy’s social media team is always fresh.
Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
Now that’s some brand management. As for @NHRide, he deleted his account.
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]