- The new ‘Hunger Games’ book paints President Snow as a hero—and people are not happy Tuesday 9:03 PM
- Influencer called out for ‘troubling image’ with Kenyan child Tuesday 8:18 PM
- Professor arrested for spending $185K of grant money on iTunes and strippers Tuesday 7:28 PM
- Man cuts his books in half to make them ‘portable,’ spurs online debate Tuesday 6:09 PM
- Fans defend Lana Del Rey after she was mocked for flying commercial Tuesday 5:10 PM
- Lady Gaga fans find alleged new song name in her website’s code Tuesday 4:42 PM
- Barstool Sports deletes anti-union tweets, blog post in settlement Tuesday 3:47 PM
- The ‘can have … as a treat’ meme has come full circle Tuesday 3:09 PM
- Joe Rogan says he’s voting for Bernie Sanders Tuesday 2:54 PM
- Woman spots mole in man’s TikTok video, saves him from cancer Tuesday 2:17 PM
- ‘You’ star confirms his character is queer and ‘never will be’ straight Tuesday 1:08 PM
- This Twitch streamer pooped his pants during a broadcast Tuesday 12:17 PM
- Apple’s iCloud encryption plan halted amid FBI pressure, report Tuesday 10:57 AM
- Glenn Greenwald charged with cybercrimes in Brazil Tuesday 10:48 AM
- BadBunny rips her fans for not sending her enough money Tuesday 10:06 AM
Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
Now that’s some brand management. As for @NHRide, he deleted his account.
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]