- Apple warns coronavirus expected to cause iPhone ‘supply shortages’ Monday 7:59 PM
- Will ‘The Bachelor’ end without an engagement? Monday 7:44 PM
- This ‘Little Women’ scene just became a meme Monday 7:03 PM
- Playable version of Blizzard’s ‘StarCraft: Ghost’ leaks online nearly 15 years after cancelation Monday 6:31 PM
- This Twitter extension can block unsolicited nudes from your inbox Monday 6:01 PM
- Jeffree Star wears cornrows after being accused of cultural appropriation Monday 4:49 PM
- Jeff Bezos says he’ll commit $10 billion to combat climate change Monday 4:18 PM
- A TikTok user went on a mission to turn his urine blue by chugging food coloring Monday 3:55 PM
- YouTuber’s vacation in ‘Bali’ was actually staged at Ikea Monday 3:14 PM
- Video shows liquor store manager calling employee ‘f*cking worthless’ Monday 1:16 PM
- Instagram influencer scams followers out of $1.5 million Monday 12:22 PM
- Why did the Israeli military tweet this thirst trap? Monday 10:43 AM
- Jake Paul wants you to have financial freedom… by paying him a monthly fee Monday 10:40 AM
- Tweets from Sanders supporters are terrifying the establishment Monday 10:15 AM
- Zuckerberg says he supports 1 bill in Congress that would regulate Facebook Monday 10:11 AM
Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
Now that’s some brand management. As for @NHRide, he deleted his account.
David Covucci is the Layer 8 editor at the Daily Dot, covering the intersection of politics and the web. His work has appeared in Vice, the Huffington Post, Jezebel, Gothamist, and other publications. He is particularly interested in hearing any tips you have. Reach out at [email protected]