Our online story begins with Wendy’s sending out an innocuous tweet about its hamburger patty motto, “Always fresh, never frozen.”
Our beef is way too cool to ever be frozen. 😎 pic.twitter.com/QuXECJtlq5— Wendy's (@Wendys) December 30, 2016
Sure. Maybe that’s not entirely true. While you hope brands stick to their slogans with an unfailing intransigence, you know there’s absolutely an occasional slip-up. And whatever. It’s not your responsibility to call them out on it.
Unless you are @NHride. He thought his fast food burger shouldn’t act with such impunity online.
As any good community manager would, Wendy’s initially handled the dig with restraint.
But @NHRide was just begging to be dunked on.
Wow. That is… vicious.
Other Twitter users responded with unbridled enthusiasm.
bro how you gonna start 2017 with a L from a fast food place lmao— Tobi 💜💛 (@tobi_rulez) January 3, 2017
I thought Ronda Rousey was going to be the only person I saw get beat this hard this week. I was wrong. Well done Wendy's.— 🏒 BF 🏒 (@BFYYZ) January 3, 2017
While Wendy’s may have lost a customer, the fast food chain certainly gained a few more.
I am going to Wendy's because of these tweets— Justin Thesing (@JustinThesing) January 3, 2017
who runs this account yall are legends im finna eat wendys everyday from now on— valerie (@freakysight) January 3, 2017
I am making it a point to visit one of your locations next time I get back to the US because of this. Just want you to know that.— Geo (@GEOcycle) January 3, 2017
Now that’s some brand management. As for @NHRide, he deleted his account.