- Ohio KKK rally met with massive counter-protest and witty signs from local businesses Saturday 5:06 PM
- Guy who said he stole drugs from MS-13 now says viral story is fake Saturday 4:07 PM
- Financial service company left 885 million private records exposed online Saturday 3:13 PM
- Sasha Obama went to prom and Twitter is delighted with the photos Saturday 2:22 PM
- Jon Voight says Trump is the greatest president since Lincoln in Twitter videos Saturday 1:31 PM
- #DeleteFacebook gains momentum after the platform refused to remove doctored Nancy Pelosi videos Saturday 11:58 AM
- ‘Game of Thrones’ failed women—and it’s a shame on its legacy Saturday 7:40 AM
- How to use Tor, the network that lets you browse the web anonymously Saturday 7:30 AM
- How to live stream Devin Haney vs. Antonio Moran on DAZN Saturday 7:00 AM
- Trump’s transphobic policies are disgusting—but they aren’t new Saturday 6:30 AM
- How to watch the Copa del Rey Final online for free Saturday 5:45 AM
- How to watch the DFB-Pokal final for free Saturday 5:30 AM
- Curvy Wife Guy drops music video for rap song ‘Chubby Sexy’ Friday 7:33 PM
- A ‘Black Mirror’-inspired miniseries is coming to YouTube via Netflix Latin America Friday 5:56 PM
- Kanye West appears on David Letterman’s Netflix show to talk Trump, TMZ, and Drake Friday 3:27 PM
‘Rogue One’ made $155 million in the U.S. in its first weekend.
Earlier this month, supporters of Donald Trump attempted to organize a boycott of the new Star Wars flick, Rogue One, because of its allegedly liberal message and its writers’ anti-fascist views. Now that the box office numbers are in, it appears the #DumpStarWars boycott fell on its face: Rogue One had the second-biggest December opening in U.S. history at $155 million.
Now that their boycott of the second-highest-grossing movie franchise of all time has been roundly rejected, the #DumpStarWars crowd is trying to pick up the pieces. They’re “crybabies struggling to save face, ” as Deadspin put it.
Alt-right/Gamergate icon Mike Cernovich has declared the boycott a success because Rogue One‘s domestic box office fell short of the record set last year by The Force Awakens. Never mind that a spinoff isn’t comparable to the first new Star Wars film in nearly a decade (and the first since Disney took over the franchise).
There’s also a trope on the #DumpStarWars hashtag that Disney “lost $100 million” on Rogue One because it cost more than $200 million to make.
This is wildly inaccurate because the $155 million domestic figure was for a single weekend, not the entire run of the film. Also, Rogue One is showing outside the U.S.!
It’s at $290 million worldwide, and that’s before it opens in China and South Korea. The film didn’t “lose money,” even if it ends up making fewer hundreds of millions than The Force Awakens (which had a $300 million budget). There’s no evidence the boycott will even make a dent in Rogue One‘s overall profitability.
Hell, some people are even claiming they saw the movie because of the boycott.
The main result of the boycott seems to be that one if its main proponents, Jared Wyand, was suspended from Twitter after claiming the movie was part of a Jewish media conspiracy to promote “white genocide.”
So, not a huge success overall. ¯\_(ツ)_/¯
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.