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If, on your way to work this morning, you see a man staring raptly into his phone while casing the outer rim of your local Dunkin Donuts, it’s highly likely that he’s chasing a Pokémon.
These are gorgeous words we never thought we’d utter in real life. But thanks to the U.S. release of Pokémon Go on Wednesday, the world has a whole new luster. A Charizard could be waiting on the hood of your car, or a Rattatta might be nestled in your desk plant. Your office cafeteria could be a Pokémon gym. And if you have a really cool boss, you might have to battle her Cubone in order to take control of it. Is this real life?
And what happens when you put the rabble of the internet into the real world with (sort of) real Pokémon? Memes, of course.
All this creative loljuice—just in the first 24 hours! But since the game is quickly becoming notorious for its intense battery-draining powers, you have to snap quick and choose wisely. It’s total despair to try to think of dank memes when you’re chained to a power outlet.
Colette Bennett is a writer/editor who specializes in web culture, skincare, and all things geek. Her work has appeared on CNN, HLN, Engadget, Kotaku, Colourlovers, and Continue Magazine. She also writes horror and sci-fi fiction for Corona Books and is at work on her second novel.