Internet Culture

Influencers are having such low Insta engagement that they asked Jameela Jamil for help

No one has it figured out.

Photo of Brianna Holt

Brianna Holt

Jameela Jamil with 'Any ideas why engagement is down for so many creators and influencers on Insta? So many are reaching out to me over it. Can you do me a Favour and like this post if you see it so I can monitor the reach?' post

Low engagement on Instagram has been an issue for influencers since the app changed its feed in 2016 from reverse-chronological order to an algorithm. More recently, users of the app have speculated that there are newer revisions in the algorithm due to, they say, extremely low engagement, stale feeds, and less visibility of their close friends’ posts. While Instagram has yet to release a statement about the accusations, users of the app took their complaints to… actor Jameela Jamil.

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“Any idea why engagement is down for so many creators and influencers on Insta? So many are reaching out to me over it. Can you do me a favour and like this post if you see it so I can monitor the reach,” the actress asked in a post.

https://www.instagram.com/p/CF0BlP6Fp7D/
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https://twitter.com/evssofficial_/status/1311382277650341895
https://twitter.com/yungbabytate/status/1309222830429687810

While it’s unclear why users are reaching out to Jamil for answers, the claims that influencers and creators—along with everyone else—are suffering from the algorithm seems to be a growing problem. Even more so, users who utilize the platform as a means for promoting their businesses have noted the negative effect the algorithm has had on their sales.

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https://twitter.com/_ontheshelf/status/1311965037636976641
https://twitter.com/shopbgljewelry/status/1311694523597312000
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Here’s to hoping Jamil figures out the solution for us all.


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