‘Eat Them To Defeat Them’ is oddly about vegetables—not about eating the rich

Some people are disappointed.

Feb 24, 2020, 3:26 pm

Internet Culture

Siobhan Ball 

Siobhan Ball

Eat Them To Defeat Them

@VegPower

On seeing the #EatThemToDefeatThem hashtag trending on Twitter, you might be forgiven for assuming this was yet another call to eat the rich. Strangely, however, that turned out not to be the case, though that hasn’t stopped Twitter users from taking it that way.

Speculation on what exactly you were supposed to defeat by eating it also included Humboldt Squids, vegans, and insects. And, of course, feelings.

However, the hashtag turned out to be part of a multiplatform campaign to convince children to eat their vegetables. Created in response to the dire fact that 80% of children aren’t eating enough vegetables and 50% of parents have given up trying to make them eat vegetables, Eat Them To Defeat Them reframes vegetables as monsters at war with humankind. The only way to defeat them is to eat them, and adults can’t do it alone anymore.

This week is apparently carrot week, and schools around the UK are tweeting about the ways their pupils defeated the orange vegetable.

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It's crunch time carrots! #EatThemToDefeatThem

A post shared by VegPowerUK (@vegpoweruk) on

Some are disappointed, however, as they really would prefer a dinner of billionaires over carrots.

Or politicians. Apparently they seem delicious too.

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Last updated Feb 24, 2020, 3:27 pm