la croix sparkling water

LaCroix Water/Facebook

LaCroix asking Twitter to help defend its brand is peak 2018

‘Please stand with us as we defend our beloved LaCroix.’


Tiffany Kelly

Internet Culture

LaCroix is a well-liked brand. The beverage’s colorful, nostalgic packaging and assortment of flavors help with its appeal, especially among millennials.

So when the maker of this generation’s favorite sparkling water was hit was a class-action lawsuit last week claiming that LaCroix contains chemicals, including one that is used in cockroach insecticide, we didn’t want to believe that the claims were true. Besides, we’ve all consumed a lot of LaCroix at this point, so if something was harmful in the beverage, wouldn’t we know by now?

The National Beverage Corporation, which is the parent company of LaCroix, has denied the allegations. But because this is 2018, and all brands are trying to relate to customers on Twitter in any way they can, the official LaCroix Twitter account weighed in:

That last tweet sounds like something the government would send out: “We are proud to serve LaCroix to our families, in our hospitals, and in our schools. Please stand with us as we defend our beloved LaCroix.”

A lot of Twitter users commented on the weird jargon of the “defend LaCroix” tweet.

Welcome to the seltzer war. Which side are you on?

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The Daily Dot