steam umms


Steak-umm goes viral for a Twitter rant about why it’s hard for young people today

Steak-umm is suddenly woke?


Stacey Ritzen

Internet Culture

Posted on Sep 27, 2018   Updated on May 21, 2021, 5:29 am CDT

It’s easy enough to write off kids these days as apathetic, screen-obsessed zombies, but that’s not entirely fair. It’s nearly impossible to even imagine what it’s been like to grow up in the aughts—with rampant gun violence, the looming threat of climate change, a complete lack of job security, and whatever you want to call this orange nightmare person their elders voted in to lead our country.

Shit, it’s no wonder young people are disillusioned in ways that we’ve never seen before.

But while kids may feel like their parents, teachers, and other figures of authority don’t get them, they can rest easy because Steak-umm does. Or, more specifically, whoever runs social media for the supermarket brand of frozen steaks does.

On Wednesday, the Steak-umm Twitter account seemingly went rogue, unleashing a rant on why kids are turning to brands on social media instead of forging healthy, real-world connections. And man was it a doozy.

“Young people today have it the best and the worst,” wrote Steak-umm, concluding the rant—adding that because there’s so much to process and few trusted outlets to process it through, “They go to memes … they go to obscure or absurdist humor … they go to frozen meat companies on Twitter.”

It seems like adults are only beginning to grasp the effect social media has on young people, if season two of American Vandal is any indication, and as the tweet thread went viral, people began sympathizing with the plight of Generation Z.

Things may appear to be grim now. However, many of these newly-minted 18-year-olds led by Parkland survivors and the #NeverAgain movement will be channeling this anger and discontent and taking it to the voting booths this coming November. But in the meantime, Steak-umm has got their back, which does not sound anywhere near as comforting as it should.

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*First Published: Sep 27, 2018, 11:51 am CDT