Independent Chinese culture site RADII notes, however, that ZAO has also raised concerns over its terms of service.
“One clause in particular is causing consternation as it appears to give the app’s developers the global rights to use any imagery created on the app for free,” the article states. “Once a user has opted in, there doesn’t seem to be the right to revoke the agreement.”
Either way, the app has shot up the iOS download charts and churned out countless videos since its release.
Other apps such as FaceApp, a tool that similarly uses artificial intelligence to alter a user’s appearance likewise raised privacy concerns earlier this year.
Such technology was even used to develop a tool known as DeepNude that undressed women in photos.
ZAO represents yet another sign that deepfake tools are not only here to stay but are becoming easier to use in the process.