From beauty hacks to bizarre challenges, TikTok trends move fast—and the internet follows.

analog bags

The meaning behind “analog bags,” social media’s latest minimalist obsession

“I miss the 90s lifestyle. It’s time to bring it back.”

On by Susan LaMarca
Culture
Left: Notes screenshot from Kanye West of his 'Betrayal List.' Right: Woman doing her makeup, parody of West's 'Betrayal List' text overlay, including 'Chick fil a iced coffee, high rise skinny jeans, my weak angles, pilates ring, and mezcal.'

The “Betrayal List” trend turns a Kanye West meltdown into group therapy

Everyone’s just a little bit dramatic…as they should be.

On by Anna Good
Culture
Left: Paula Abdul surrounded by four men doing the 'Whitney Houston Challenge' on TikTok. Right: Band Simple Plan standing around a drum doing the Whitney Houston Challenge on TikTok.

Can you hit the beat? The Whitney Houston challenge is humbling TikTok

Even drummers have a hard time hitting that beat.

On by Lindsey Weedston
Culture
Left: Man standing in a baseball cap and white tank top under text reading, 'How I figured out I was part of Group 7.' Middle: Singer Sophia James looking into the camera under text reading 'You are in Group 7.' Right: Girl smiling widely under caption reading 'How it feels being in Group 7 (I have no idea waht this means.)

“Is this really what we’re doing?”: Explaining the massively viral “Group 7” phenomenon taking over TikTok

“Just a little science experiment…”

On by Anna Good
Culture
Left: Woman standing in an elevator next to Travis Scott. Right: Woman standing in an elevator with Brad Pitt.

Want your own “celebrity elevator selfie”? Here’s how TikTokers are doing it

Yungblud isn’t really riding elevators shirtless all day.

On by Lindsey Weedston
Culture
3 panel: Left: Man perched on woman's arm in TikTok's bird arm trend. Middle: Woman perched on man's arm in TikTok's bird arm trend. Right: Woman perched on man's arm in TikTok's bird arm trend.

Everyone on TikTok is perching like birds on their partner’s arm. Here’s how it works

Oh, to be a bird on their loved one’s arm.

On by Anna Good
Culture
women hanging off of a crosswalk sign with one arm

People are hanging off crosswalk signs to take part in the Kid Cudi-inspired “Maui Wowie” trend

“Just hangin around” to the tune of a 2008 banger that references a strain synonymous with tropical paradise.

On by Susan LaMarca
Culture
Left: Woman holding up phone showing an AI-generated shirtless plumber in the bathroom, caption overlay reads, 'Pranking my bf with the AI shirtless plumber.' Right: Screenshot of a text conversation between a woman and her boyfriend after she sent him a photo of an AI-generated shirtless plumber sitting on their couch.

“He was ready to FIGHT”: The AI shirtless plumber prank is giving boyfriends jealousy meltdowns

If these pranks don’t increase AI literacy, nothing will.

On by Lindsey Weedston
Culture
Left: Man showing a binder with a printed 'Freakbob meme' to a woman in a grocery store, caption overlay reads, 'Showing brainrot to strangers.' Right: Man showing a binder with a printed 'Freakbob meme' to a woman in a clothing store, caption overlay reads, 'Showing brainrot to strangers.'

“Bro leave her alone”: Gen Alpha is showing printed brainrot memes to strangers and the results are hilarious

“Historians are definitely skipping us.”

On by Laura Holliday
Culture
Left: AI-generated homeless man standing outside of a front entryway, caption overlay reads, 'POV: I convinced my parents a homeless man is in our house to see how they would react.' Right: Text exchange between a person who sent an AI-generated image of a homeless man brushing his teeth, text underneath asks, 'He asked to brush his teeth, is it cool if he uses your toothbrush?'

“PICK UP THE PHONE”: The AI “homeless man in my house” prank is traumatizing parents on TikTok

“This is armed robbery!”

On by Lindsey Weedston
Culture
Text exchange: Can you watch my egg?

The “watch my egg” TikTok challenge brings back the old-school internet prank

“How’s my egg? “Uhh…”

On by Laura Holliday
Culture
Before and after of a man going from overweight to jacked. Caption overlay on both images reads, 'heard we were showing our husband's glow up.'

“Respectfully, jaw dropped”: The “husband glow-up” trend has wives bragging and the internet thirsting

“This is the equivalent to investing in bitcoin back in 2008”

On by Laura Holliday
Culture
Left: Woman looking into the camera under text reading, 'he is stable (team Jacob) you are deep (team edward). Right: Woman eating a block of jelly under text reading, 'He is stable (making jelly normally) you are deep, (eating it by the block).'

“He is stable, you are deep”: How a song lyric became a relationship test

Ramen? Stable. Pho? Deep.

On by Laura Holliday
Culture
Left: woman looking forlornly under text reading, 'when I complain about my cramps but forgot that boys have to go through chained up all the time or something.' Right: Man wearing airpods looking into the distance under text reading, 'Remember having to be chained up all the time or something and knowing I have 2 sons.'

How “being chained up all the time or something” became the funniest bit on TikTok

“Live footage of me remembering that boys have to be chained up all the time or something…”

On by Lindsey Weedston
Memes
Left: Text reading 'Me at the office potluck making sure no Uber driver of mine gets the pear of anguish' above a dish with peas and rice. Middle: Woman looking into the camera above cooking ingredients, text overlay reads 'Cooking to avoid the pear of anguish.' Right: Woman peeling a potato, text overlay reads 'pov: improving my cooking skills bc I just found out what the pear of anguish is.'

Internet cooks are begging to avoid the “pear of anguish”—how medieval torture became a FoodTok meme

“Please, spare my Uber driver.”

On by Lindsey Weedston
Culture

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