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Logan Paul, MrBeast, and KSI launch Lunchables competitor ‘Lunchly’

If you’ve ever thought, “this lunch is good, but it’s not made by YouTubers,” your search is over!

Photo of Mike Hadge

Mike Hadge

lunchly KSI, Mr Beast, and Logan Paul holding lunchly products with lunchly products in background

Finally, a way for MrBeast to make money!

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For too long, Lunchables has been sitting cozy on its thrown for far too long, unchallenged, staring smugly down on us peasants who have no other source for tiny meats, crackers, and sometimes a Capri Sun all in one tidy package.

And we’ve let this monopolization happen with our complacency. “Is there no one bold enough to challenge me?!” bellowed Lunchables, and we meekly bowed our heads, squirting a little sauce packet on our li’l round pizza “crusts.”

Well, the party’s over, Lunchables. Introducing Lunchly, your destroyer. 

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Lunchly makes its debut

But what is Lunchly? And who is behind it? Lunchables are a trusted, familiar brand. How can we possibly trust these new purveyors of puny phoods? Eat easy, tiny food fans.

Lunchly comes from the culinary minds of…(squints) Logan Paul, MrBeast, and KSI. Yes, you read that right. (I guess it was in the heading, too, so the surprise was likely somewhat dulled.) 

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According to the product’s official site, “LUNCHLY is changing the grab-and-go game with an innovative approach that prioritizes quality ingredients and delicious flavors. We’re here to fuel your fun from the lunchroom to the breakroom by packing every LUNCHLY box with a PRIME Hydration and a Feastables Bar. Driven by our commitment to great quality and taste, we’re confident there’s no better value on the market. Remember, leave no crumbs =).” 

Is Lunchly really more healthy than Lunchables?

Lunchly’s hook also appears to seemingly provide a healthier alternative to Lunchables.

Yesterday, Logan Paul shared a health information comparison between the Lunchly pizza and that of Lunchables. Across the board, Lunchly allegedly features more protein, fewer calories, less sugar, and more electrolytes—at least according to their marketing materials: 

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However—and this may shock you—it appears to not exactly be an all-natural organic product. 

https://twitter.com/FreemanAurelius/status/1835777468214772090
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The jury’s out on whether or not Lunchly will be an actual challenge to Lunchables, but never underestimate the power of bafflingly popular influencers. 

Social media reacts to Lunchly launch

So, what’s the internet think of this? Let’s find out!

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https://twitter.com/kailodee/status/1835721534037541000
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https://twitter.com/ItsElectroid/status/1835806948802855120
https://twitter.com/AutumnLeaves64/status/1835818376871952706
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Then there’s this…

https://twitter.com/NajaCrew/status/1835836383723671563

Not again! Okay, okay, so there’s a bit of skepticism out there. Either way, we’ll find out by testing it on our most valuable resource: schoolchildren!


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