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‘Wonder Woman’ has more box office staying power than ‘Batman v Superman’ or ‘The Avengers’
According to box office figures, ‘Wonder Woman’ has more staying power than ‘Batman v Superman’ or ‘Suicide Squad.’
According to its second weekend in theaters, Wonder Woman has more staying-power than any recent superhero movie.
Opening weekend is where blockbusters make bank, but the second week is a test of their longevity. When there’s a big drop-off between weeks one and two, it often means the film suffered from negative word-of-mouth. So while fans turned out for Batman v Superman on opening weekend, the audience shrank by 69 percent in the second week. That made headlines as one of the worst drop-offs in superhero movie history. (Suicide Squad and Man of Steel dropped by 67 and 65 percent, a similarly disappointing result for Warner Bros.)
We can’t know for sure why Wonder Woman is so popular, but we have a few educated guesses. First of all, Wonder Woman a huge hit with women—both in terms of box office numbers, and in the sense that it has a cultural impact. Women are excited to see themselves represented onscreen, and there are tons of viral stories about kids and adults being inspired by the movie. Secondly, Wonder Woman earned great reviews and positive buzz from audiences. And finally, it doesn’t have any serious competition.
The Mummy was meant to overtake Wonder Woman this weekend, launching the “Dark Universe” franchise. Unfortunately, it received horrible reviews and people don’t know or care what Dark Universe is, so The Mummy opened in second place at the U.S. box office. Many people chose to see Wonder Woman instead—possibly for a second time.
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor