Doug Bowser is taking over Nintendo, and the memes write themselves.


Bowser is taking over Nintendo—and the memes make themselves

'We never getting a new Mario game ever again.'


Brittany Vincent


Posted on Feb 21, 2019   Updated on May 20, 2021, 6:35 pm CDT

President of Nintendo of America Reggie Fils-Aime is stepping down after 15 years and will be succeeded by Doug Bowser. Yes, you read that right. His last name is Bowser. Let that sink in for a moment.

If the irony needs explaining: The man taking over the famous gaming company shares a name with Mario’s antagonist and the company’s most infamous villain. Bowser (the man, not the character) is currently Nintendo’s senior vice president of Sales and Marketing.

“Who better to hold the keys to the Nintendo castle?” Fils-Aime said, adding that he will retire in April.

The Regginator, as he’s been called, delivered a special parting message to fans in a tweet Thursday, noting the special “community” and the smiles Nintendo has worked to put on the smiles of people all around the world.

“You put thousands of smiles on mine,” Fils-Aime said.

It’s clear fans that fans will miss him. There’s been an outpouring of support for the beloved Nintendo boss across social media.

“Believe me. My body is still ready,” Fils-Aime said, referring to a popular meme showing him at the E3 2007 press conference stepping onto a Wii Fit balance board and uttering the now-famous phrase.

But while the love is real for the departing Fils-Aime, fans are also hung up on Bowser’s last name being the same as the bad guy who’s always kidnapping Princess Peach and thwarting Mario’s plans. The memes have been mushrooming.

“We never getting a new Mario game ever again,” one user joked.

“Is this a name sim game where you are Bowser and you must run and manage your own video company?” mused popular gamer AlphaOmegaSin. “I’d buy the fuck out of that.”

Really, the jokes just write themselves.

Whether Bowser’s rule over Nintendo proves to be the darkest timeline is yet to be seen. But here’s to hoping fans are still blessed with new Mario games for years to come.


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*First Published: Feb 21, 2019, 7:02 pm CST