Brie Larson/Twitter

‘Welcome to America’s hottest talk line.’

Usually, when movies make a marketing faux pas, it’s more along the lines of bad photoshop on a poster. But this week, Disney‘s Captain Marvel managed to accidentally advertise a phone sex hotline. Hardly an ideal outcome when you’re trying to brand yourself as a feminist superhero movie.

This weird issue came up thanks to a photo posted by Brie Larson on Monday, urging fans to get out and vote. It shows Larson wearing her full Captain Marvel costume, standing inside a phone booth surrounded by Rock the Vote posters. Unfortunately, that phone booth included a (tiny) listing for a phone sex line. And since Marvel fans obsessively run down every clue, obviously some people called it.

Thanks to some internet sleuthing from a redditor called anilsoi11, we now know the phone number (1-800-654-2192) used to belong to ABC. It used to appear in shows like The Suite Life of Zac and Cody, and if you called it, you got an automated message from the network. But ABC evidently let the number lapse, and if you call it now, you get this message:

“Welcome to America’s hottest talk line. Guys, hot ladies are waiting to talk to you—press 1 now. Ladies, to talk to interesting and exciting guys, free, press 2 to connect free now.”

Oops.

Since the number only appears in the blurry background detail of a single Captain Marvel promotional photo, it probably won’t cause too many problems. It is, however, a reminder of why most movies and TV shows use the fictional 555 area code for any phone numbers that appear on-screen.

H/T to Comicbook.com

Gavia Baker-Whitelaw

Gavia Baker-Whitelaw

Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested.