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Here are 10 reasons you should be investing in this new way to shoot video.
GoPro, the miniaturized action camera that has quite literally introduced viewers to new perspectives on the world—from child to canine—raked in a cool $427 million in new funding Wednesday with the launch of its initial public offering (IPO). Thanks to investors shelling out $24 each for some 17.8 million shares, the San Mateo, Calif., company saw it’s IPO debut at a whopping $2.96 billion.
Nicholas Woodman, the 39-year-old CEO who conceived of the idea on a surfing trip over a decade ago, can now call himself a billionaire due to his post-offering share count of 52.4 million shares being valued at $1.3 billion. That’s a number that’s on the rise, as Thursday afternoon saw stock prices climbing 31% to $31.40.
Here’s a GoPro monkey selfie to celebrate and 10 reasons you should be investing in this new way to shoot video:
From what we’ve seen from GoPro users so far, the tiny, durable action camera allows you to:
- Go inside the mouth of an Alaskan grizzly
- Get familiar with the chompers of a crocodile
- Finally find out what flying truly feels like
- Remember what it’s like to be a kid again
- Get the Olympic experience firsthand
- Gain a whole new appreciation for Brad Paisley’s guitar solos
- Figure out what the hell is going on in your dishwasher
- Gain empathy for those less fortunate
- Experience a brush with death without a scratch
- Find out what happens when you piss off a ram
- Snag a glimpse inside North Korea
Greg Seals is a former social media producer and contributing writer for the Daily Dot. He specializes in creating and covering viral content on platforms that include Tumblr, Instagram, Snapchat, and Twitter.