Papa John's tweets out a middle-finger emoji against neo-Nazi backlash.

Screengrab via YouTube/Papa Johns and Screengrab via Twitter/PapaJohns

Papa John’s fights neo-Nazi backlash with middle-finger emoji

Papa, don't preach.


Samantha Reichstein

Layer 8

Posted on Nov 14, 2017   Updated on May 22, 2021, 11:07 am CDT

Papa John’s late Tuesday decided to tweet a middle-finger emoji aimed at neo-Nazis who are—reportedly—co-opting the chain pizza.

The tweets follow recent statements from CEO John Schnatter (a.k.a. Papa), who blamed national anthem football protests for a sharp decrease in pizza sales this month. Since 2010, Papa John’s has been the official pizza of the NFL.

When the pizza giant’s anti-protest stance was made public, some white supremacists took it as a sign to re-name the brand as the “official pizza of the alt-right.”

In an effort to move on from backlash, the official Twitter account, @PapaJohns, crafted a three-part message aimed to clear any confusion about recent events.

“We will work with the players and league to find a positive way forward. Open to ideas from all. Except neo-nazis –[middle finger] those guys,” read the third tweet.

It’s safe to say customers were far from pleased with this apology.

The Twitter bio reads, “Better Ingredients, Better Pizza, Better Tweets.”  Should we be the one to tell them, or…?

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*First Published: Nov 14, 2017, 8:30 pm CST