Starbucks is getting a double shot of publicity as fans and critics of Trump alike battle to maintain dominance of the #BoycottStarbucks hashtag.
After Starbucks CEO Howard Schultz announced the company would hire 10,000 refugees in response to President Donald Trump’s immigration ban, Trump supporters balked, threatening to boycott the coffee giant and suggesting the company should hire veterans instead.
Note: Schultz’s pledge was to hire 10,000 refugees in 75 countries around the world, so it’s unclear how U.S. veterans tie into his plan precisely.
The #BoycottStarbucks threads started off predictably enough:
But critics of Trump quickly appropriated the hashtag for their own purposes, making fun of the boycotters and thanking racists for taking their business elsewhere.
Pretty big fan of the #BoycottStarbucks movement. Now I can get my delicious coffee in a slightly shorter and less racist line.— eric froehlich (@efropoker) January 30, 2017
GOP: We want to create jobs— Emily Bowen (@ebowen04) January 30, 2017
Starbucks: Okay we'll hire 10,000 refugees
GOP: No, we want to create *white* jobs
DO NOT #boycottstarbucks
Got worried when I saw #BoycottStarbucks trending, turns out they pledged to hire 10,000 refugees. Gonna buy myself some coffee.— Alex Everette (@author_everette) January 30, 2017
None of the #BoycottStarbucks people actually drink Starbucks because they were already boycotting over red cups.— Carlyle Addy (@lynjoele) January 30, 2017
It’s not the first boycott that has backfired on Trump supporters. The president has been central to attempted boycotts of Yuengling beer, Apple, and the new Star Wars movie. (Key word “attempted”: Rogue One had an opening weekend of $155 million domestically.)
Just last week, Starbucks reported $4 billion in revenue last quarter and record holiday sales, so it’s doing just fine either way.
H/T Huffington Post