- Bernie Sanders proposes sweeping plan to combat climate change 6 Years Ago
- Is ‘Save Spider-Man from Sony’ fueled by pro-Disney bots? 6 Years Ago
- ‘Jawline’ takes a stunning look at influencers and the social media gold rush Today 7:00 AM
- Here’s what’s coming and going on Netflix in September 2019 Today 6:58 AM
- The biggest conspiracy theories around Area 51 Today 6:30 AM
- How to listen to YouTube music in the background on your phone Today 6:00 AM
- Lyft received a whopping 7 sexual assault lawsuits in a day Wednesday 10:00 PM
- High school reopens investigation into Nazi salute video after other racist videos emerge Wednesday 7:14 PM
- Facebook content moderators continue to suffer from brutal working conditions Wednesday 5:58 PM
- #RIPReese: Man bullied for relationship with trans woman dies by suicide Wednesday 4:46 PM
- Redaction error reveals ICE is paying Palantir $49 million Wednesday 4:25 PM
- People are using social media to raise awareness about the Amazon fires Wednesday 4:24 PM
- How to watch ‘Detective Pikachu’ right now Wednesday 3:56 PM
- Walmart is suing Tesla over fires at stores with solar panels Wednesday 3:44 PM
- Jeremy Renner asks nicely for Sony to let Spider-Man back in the MCU Wednesday 2:51 PM
YouTube joins Facebook in the 1 Billion Monthly Users Club
Much of the growth in user engagement has come from the increased use of smartphones and tablets.
YouTube announced late Wednesday that the company now has 1 billion monthly users.
That means that on average, approximately one in seven people in the world watch something on the massive video-sharing site every month.
The YouTube team announced the milestone in a preview of a presentation the Google-owned company plans to make for advertisers for the digital upfronts on May 1. YouTube sees about 4 billion daily pageviews and streams about 4 billion hours of video a month. That’s up 50 percent in the last 12 months, according to Robert Kyncl, the global head of content partnerships for Google and YouTube.
Much of the growth in user engagement has come from the increased use of smartphones and tablets, which account for about a quarter of YouTube’s video views.
According to Google Advertising Research Director Gunnard Johnson, we’re changing how we consume content.
“For the first time, an entire generation has grown up watching content on their own terms,” he wrote on the Google Agency blog. “This generation is defined by the Internet, mobile, and social – consuming content when and where they want.”
The YouTube team took to the official blog to put the 1 billion milestone into perspective for its viewers, who they estimate is nearly one out of every two people on the Internet.
“Our monthly viewership is the equivalent of roughly ten Super Bowl audiences,” the team wrote. “If YouTube were a country, we’d be the third largest in the world after China and India.”
The same could be said of Facebook, which reached the landmark five months ago.
YouTube has celebrated a number of milestones in the past year. Psy’s “Gangnam Style” was the first video to reach 1 billion YouTube views, Sesame Street just became the first nonprofit organization to reach 1 billion total views, and Billboard recently started counting YouTube views when determining placement for its Hot 100 chart, a move that lifted “Harlem Shake” straight to No. 1.
“In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world,” the YouTube team wrote. “Tens of thousands of partners have created channels that have found and built themselves for passionate, engaged audiences.”
Photo via Rego Korosi/Flickr
Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.