Sarah Palmyra in front of light to dark blue background Passionfruit Remix

Grapho Mind/Shutterstock Jonny Marlow (Licensed) by Caterina Cox

TikTok’s ‘beauty bestie’ Sarah Palmyra breaks down her ethos for recommending products to followers

'More often than not, I'll be able to suss out whether or not this is actually just a marketing tactic.'


Grace Stanley


Posted on Jan 3, 2023   Updated on Jul 26, 2023, 5:46 pm CDT


This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we spoke with Sarah Palmyra, a beauty guru and content creator with over 1.4 million followers across TikTok, YouTube, and Instagram. Palmyra’s viral skincare, hair, and makeup advice videos garnered her a reputation as many followers’ “beauty bestie.”

In a past life, Palmyra was a full-time opera singer, and Palmyra partially credits her time in opera for her passion for beauty—backstage, she reportedly helped co-stars and fellow performers up their makeup game. Eventually, Palmyra decided to pursue beauty full-time, becoming a beauty advisor at the well-known beauty retailer Sephora. At Sephora, Palmyra said she trained up on cosmetic best practices, jump-starting her career in the beauty industry.

In Body Image

Sign up for our Passionfruit newsletter for creator coverage like this:

Share this article
*First Published: Jan 3, 2023, 10:58 am CST