Steven Asarch
Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.
How loud-mouthed gamers made Sweet Baby Inc edgelord enemy #1
Social media conspiracy theorists have made a game studio their number one target.
On Mar 11, 2024 by Steven Asarch
Can the ‘fast-paced’ era of YouTubers ever end?
MrBeast changed YouTube editing forever. Can it go back?
On Mar 6, 2024 by Steven Asarch
Popular ‘Minecraft’ server by YouTuber Quackity explodes in controversy after moderators revolt
Moderators say they were underpaid and overworked.
On Mar 4, 2024 by Steven Asarch
Hasan Piker understands why you’re angry
‘You’re alienated for your labor. Your boss is a f**ing piece of sh**. And then, you see a random clip out of context.’
On Feb 28, 2024 by Steven Asarch
Behind the scenes of Taylor Lorenz’s viral LibsofTikTok interview
Journalist Taylor Lorenz told us about what happened during her viral interview with LibsofTikTok.
On Feb 26, 2024 by Steven Asarch
Creators say TikTok is the ‘music industry’s Roman empire’ in the wake of UMG’s war
Musicians we spoke with don’t care about this feud between Universal Music Group and TikTok. They just want to play their music.
On Feb 7, 2024 by Steven Asarch
Making Hazbin Hotel ‘wasn’t easy,’ says former freelancers of SpindleHorse Toons
We spoke to a dozen employees about the work culture at animation studio SpindleHorse, which works with Amazon and A24.
On Jan 31, 2024 by Steven Asarch
Fans are pushing back against AI-created marketing
A wave of AI art used in advertising has caused fans to stand up to corporate meddling.
On Jan 8, 2024 by Steven Asarch
Def Noodles’ new direction alienated fans—how did we get here?
The move strained the already-fraught trust he had from fans.
On Oct 4, 2022 by Steven Asarch
EXCLUSIVE: Internet personality Chris Chan did not escape from jail, despite viral rumors
Christine Chandler’s alleged ‘escape’ quickly became a meme online.
On Aug 30, 2022 by Steven Asarch
Anti-LGBTQ creators cause a rift in the TikTok puppet community
‘When you think of puppets, you think of inclusive, Sesame Street, everybody holds hands and be happy.’
On Aug 18, 2022 by Steven Asarch
How 2 friends created an immersive recreation of the ‘Lion King’ musical in Minecraft
What started off as a simple fan project quickly evolved into something bigger.
On Aug 4, 2022 by Steven Asarch
Hours-long television recaps fuel YouTube’s market for memories
‘A weird mix of intrigue and the inability to remember the source material led to this storm of people.’
On Apr 28, 2022 by Steven Asarch
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