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PewDiePie appeared to use a racial slur on Sunday while gaming, and it’s yet another apparent example of the YouTube star making disturbing comments.
While playing PlayersUnknown’s Battlegrounds on Sunday, a frustrated PewDiePie, whose real name is Felix Kjellberg, exclaimed, “What a fucking nigger.” A split second later, he seemed to realize his mistake, saying, “Jeez, oh my God. What the fuck? Sorry, but what the fuck? What a fucking asshole. I don’t mean that in a bad way.” Then, he threw back his head and laughed.
“I’m sorry for the words that I used, as I know they offended people, and I admit that the joke itself went too far,” he said at the time. “I do strongly believe that you can joke about anything but I also believe that there’s a right way and not the best way to joke about things.”
After making his racial slur on Sunday, Twitter users were quick to criticize.
pewdiepie wouldn't have accidentally said the n word unless he comfortably says it when he's not on camera— amy (@gentlemushroom) September 10, 2017
Ppl have gotten way to comfortable. Pewdiepie just swinging n****r around like its nothing..smh— FAME ENT2K (@FameEnt2k) September 10, 2017
I see PewDiePie has learned absolutely nothing over the past year. Oh well.— Andrew Todd (@mistertodd) September 10, 2017
Poor PewDiePie. Racist narcissistic assholes just can't seem to catch a break these days.— Victor Lucas (@Victor_Lucas) September 10, 2017
But not everybody was disturbed.
Please don't blow this PewDiePie shit out of proportion. He's obviously not a racist. Don't let words run you. Words are words.— FaZe Banks (@Banks) September 10, 2017
Hey, can people stop freaking out over Pewdiepie saying the n-word in a heated gaming moment?— Ian Miles Cheong (@stillgray) September 10, 2017
Watch, there's gonna be 10 articles about it
In all of this ridiculous outrage, every offended person totally missed the part where @pewdiepie instantly apologized for using the word.— Ian Miles Cheong (@stillgray) September 10, 2017
As of this writing, PewDiePie has 57 million YouTube subscribers.
Update 12:20pm CT, Sept. 12: PewDiePie has apologized for the slur in a video posted on Tuesday to his YouTube channel.
“I hate how I now personally fed into that part of gaming,” he said. “It was something that I said in the heat of the moment: I said the worst word I could possibly think of and it just kind of slipped out… There are no excuses for it.”
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.