Zara security pointing finger caption "Part 1 Zara do better! You failed to take off the security tag and then I was attacked by a security guard who snatched my purchase out of my hand, even though I tried to show him my receipt. he threatened to not give me back my purchase and threatened to call the police! All the staff just stared as this man stepped into my face aggressively!" (l) Zara Logo on black background (c) Zara security putting hand out towards accused shopper caption "part two?" (r)

‘Zara do better’: Black woman says she was racially profiled at Zara

'Always get racially profiled at my local Zara. Proper dread going in there.'

On May 31, 2022 by Tricia Crimmins

IRL
black man in hat in front of starbucks (l) starbucks logo (c) black man pointing to email (r)

‘I really need you guys to really share this’: Starbucks shift supervisor says he’s suing Starbucks for racial discrimination, asks for TikTok’s help

Dayshawn Rodriguez says Starbucks failed to protect him against a customer.

On May 23, 2022 by Grace Stanley

IRL Tech
Woman holding hand up caption "I meet a "pro-black" white guy..." (l) woman making sour face hand up caption "I meet his cats cat emoji*" (c) Woman cringing looking away hand up caption "The cats are names George Floyd cat emoji* & KKK cat emoji*" (r)

‘What would possess him to do that?’: Woman says date’s cats are named KKK and George Floyd

"We all know what happened in 'Get Out' and I was scared it was gonna happen to me."

On May 17, 2022 by Charlotte Colombo

IRL
Ring.com footage of child whipping door of African American family (l) Two men confrontation at neighbor's house sidewalk (r)

‘You need to leave’: Child bangs on Black neighbor’s door with a whip in Ring video

'I will call the police.'

On May 17, 2022 by Cecilia Lenzen

IRL
Woman open mouth talking outside caption "High pitched, charming formality, tinge of vocal fry, smiling & talking" (l) man smiling greenscreen tiktok over office room caption "man emoji* voice and man emoji* name but show up to the interview ninja emoji*" (c) woman smiling outside caption "High pitched, charming formality, tinge of vocal fry, smiling & talking" (r)

‘I love pulling out my white voice’: Black woman says she intentionally sounds ‘white’ in interviews, sparking code-switching discussion

'We all understood the assignment!'

On May 17, 2022 by Rachel Kiley

IRL
shirt with a brown smily face logo on it (l) forever 21 logo (c) sweater with a logo of an afro on it (r)

‘The racism is jumping’: Shopper blasts Forever 21 for hair pick pillow and Black smiley faces in Black History Month collection, sparking debate

'Intent was good, but the execution is giving racism more than anything else.'

On May 16, 2022 by Rebekah Harding

IRL
Police officer (l) man in sunglasses inside car (r)

‘He gonna take bros identity’: Cop asks for Black passenger’s social security number in video

'Bro finna take out a loan.'

On May 10, 2022 by Braden Bjella

IRL
apple jacks mascot cinna mon

‘When did they cut his dreads?’: Beloved Apple Jacks mascot CinnaMon loses his dreadlocks—fans are furious

'He was the best part of the ad cause he was chill and the apple wasn't.'

On Apr 30, 2022 by Angela Littlefield

Internet Culture
Woman in car upset on phone with school (l) little girl sitting with backpack other students blurred in the background (r)

‘It is a big f*cking deal to us’: Mother calls out middle school for not disciplining student who was allegedly racist toward her daughter

'I'm not going to tolerate that disrespect.'

On Apr 29, 2022 by Cecilia Lenzen

Internet Culture IRL
Two women walking bumping into eachother (l) Woman walking outside speaking (r)

‘Try walking on the street, and don’t move aside for the white people’: Woman of color refuses to move for white people on sidewalk in viral video

'STAND YOUR GROUND! Put the shoulder into it!'

On Apr 26, 2022 by Cecilia Lenzen

IRL
Woman in car speaking (l) Abercrombie undies on fire from documentary opening credits (r)

‘You guys would freak out if you knew the sh*t that they made us do’: Former Abercrombie & Fitch manager says she had to put unattractive workers in the back

'Every single thing on that documentary was not only true…they left some parts out.'

On Apr 26, 2022 by Grace Stanley

Internet Culture
Man pointing finger wife behind him slamming counter (l) counter with money and highlighter caption "She called the cops on me because me and my coworker were talking in Spanish" (r)

‘Karen & Ken need a reality CHECK’: Post office workers say couple called the cops on them for speaking Spanish

'Do not f*cking record me.'

On Apr 22, 2022 by Kathleen Wong

IRL
man in luchador mask reacting to phone in hand

How an early internet niche created a new generation of lucha libre fans

'It changed the entirety of wrestling culture as we know it.'

On Apr 21, 2022 by Danny Acosta

IRL
young woman showing braids (l) messing with cut hair (m) showing wet hair before dressing up (r)

‘Not y’all getting mad’: Brooklynne Webb cuts off braid extension, sparking cultural appropriation debate

'Please stop.'

On Apr 20, 2022 by Kathleen Wong

Internet Culture
man filming inside of car as police question him

‘Is there like a bazooka or flamethrower in the car?’: Cops interrogate Arab man parked in his own neighborhood

'Because I got a beard?'

On Apr 20, 2022 by Cecilia Lenzen

IRL