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More specifically, Peppa Pig figures have been appearing in a series of videos in which users “discover” Peppa and ask, “Peppa, what are you doing in my chocolate?” Know Your Meme traced the trend to to early July, when user @beasinthetrap bit into a chocolate egg “for the first time” and found a tiny Peppa figure.
Peppa Pig ‘What are you doing in my chocolate?’ meme
In the original challenge, people appeared to be eating a Peppa Pig Finders Keepers egg toy. But the challenge quickly evolved to include Peppa popping up in Minecraft, luggage, and family photos.
People are… giving birth to Peppa.
Some of the videos get kind of dark.
This follows up a Peppa Pig TikTok meme from earlier this year, in which users mimic lines from the series.
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Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.