empty movie theater

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Why aren’t people going to the movies anymore? Twitter has the answers

So many of the issues boil down to one thing.


Chris Illuminati

Internet Culture

Published Aug 6, 2018   Updated May 21, 2021, 9:23 am CDT

There are hundreds of reasons why people have stopped going to the movies. Between cinematic universes being too big with zero memorable villains, origin stories that probably didn’t need explaining, and the fact that people can have just as good of a moviegoing experience in their living room, customers are avoiding theaters.

While the global market is booming, the domestic office continues a steady decline.  The summer 2018 numbers are better and look fantastic compared to dismal summer 2017 box office totals. Still, theaters aren’t as packed as in years past and companies like AMC and Regal want to know what gives.

On a December episode of the “Material World” podcast on Bloomberg, hosts Lindsey Rupp and Jennifer Kaplan discussed movie theaters modernizing to meet customer demands and exactly how these companies got into this mess. The podcast is just now making the rounds online and people on Twitter are offering free suggestions to movie theater chains regarding simple changes that will get people out of the house and back into their complexes.

Here are some of the funniest suggestions along with honest reasons why people just don’t want to sit in the dark to watch movies with strangers anymore.




And perhaps the best and most honest answer of all came from a former employee at a movie theater chain.

Your move, movie theater chains.

H/T Bloomberg

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*First Published: Aug 6, 2018, 10:43 am CDT