- Discord allegedly used to lure teenager boy to Florida trailer housing sex slave Tuesday 7:36 PM
- Millie Bobby Brown has the wrong take on ‘You’ Tuesday 6:42 PM
- Why is Tony Stark missing from the ‘Spider-Man: Far From Home’ trailer? Tuesday 6:00 PM
- The creepy texts this woman received are eerily similar to Netflix’s ‘You’ Tuesday 4:20 PM
- Roku defends decision to host InfoWars amid online backlash (updated) Tuesday 4:04 PM
- Pump yourself up for ‘Game of Thrones’ season 8 with this masterfully edited hype video Tuesday 2:35 PM
- NBC asked reporters not to call Steve King’s comments ‘racist’ Tuesday 2:21 PM
- Disney files copyright claim on YouTuber’s Darth Vader film—and the creator is devastated Tuesday 2:18 PM
- The ’10 Year Challenge’ isn’t as fun for trans people Tuesday 1:25 PM
- New Nike shoes can be controlled from your smartphone Tuesday 1:06 PM
- Cardi B. jumps on 10-year challenge with high school performance of Lady Gaga song Tuesday 12:28 PM
- Parents, teachers cry foul over Verizon fee hike for popular education app Tuesday 11:57 AM
- Conservative men are kicking and screaming about Gillette’s new toxic masculinity ad Tuesday 11:23 AM
- Mysterio is hot now in the ‘Spider-Man: Far From Home’ trailer Tuesday 10:53 AM
- Netflix hikes prices on all subscription plans Tuesday 10:48 AM
Celebs from Diddy to Lindsay Lohan cited by government for not disclosing sponsored posts
Sponsored posts are a way of life for a lot of famous people.
Just last month, Cougar Town and Freaks and Geeks alum Busy Phillips revealed that she makes more money from Instagram ads than from acting. But the way those sponsored posts are worded is extremely important to the government’s Federal Trade Commission (FTC). In April, the organization announced it had sent letters to celebs and “influencers” who had been treading too fine a line with their captions.
Women’s Wear Daily was able to track down the receipts this week, and apparently 90 letters were sent to 45 celebrities, as well as their agents and the brands they were publicizing in the posts. Sean Combs, Naomi Campbell, Sofia Vergara, Heidi Klum, Victoria Beckham, Allan Iverson, Lindsay Lohan, Jennifer Lopez, and Akon all received letters. Plus Adidas, Chanel, Cabela’s, Johnson & Johnson, Eos, and Puma.
It seems trivial, but when you consider which photos the FTC singled out, like this 2016 Instagram of Kourtney Kardashian eating Popeye’s on a private jet…
A post shared by Kourtney Kardashian (@kourtneykardash) on
…things become clearer. Was that post sponsored? Because if so, the caption is pretty vague.
Typically, a gesture like adding #ad or #spon somewhere in the caption is enough to calm them down. But when it comes to people’s backlogs, logistics get trickier. Do you go back in and update every caption? For the time being it appears the government’s answer is, “Yes.”
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.