Applejack is a character in the new My Little Pony Friendship Is Magic series who likes to wear a brown stetson hat.
She also has a signature catchphrase: What in tarnation?
That’s about all anyone would ever need to know for the longest time until, one day last month, a Tumblr user slapped the same hat on a Shiba Inu and asked the same question.
It’s bemused doge channeling My Little Pony.
The meme picked up steam on Twitter, but it was only in recent days that it morphed into something truly wonderful. It’s a perfect meme template: So many things rhyme with the suffix “-ation,” and almost everything looks stupid when you slap an unnecessary cowboy hat on it.
what in carbonation pic.twitter.com/nLzPYIh2TP— hmm (@Memetrepeneur) February 25, 2017
But it also works for celebrities already wearing cowboy hats.
WOT IN STEALING THE DECLARATION pic.twitter.com/6dTNwsI3ib— bigassblueshark (@bigassblueshark) February 27, 2017
wot in formation pic.twitter.com/M73rjWmhDC— eddy ⛵️ (@edjiggy) February 25, 2017
wot in taxation without representation pic.twitter.com/qPYmztJMey— Satan. (@saraabeann) February 24, 2017
OK, maybe Patrick Henry isn’t a celebrity but whatever. It works for all American legends.
wot in emancipation proclamation! pic.twitter.com/medz7JwO7E— Satan. (@saraabeann) February 24, 2017
Inanimate objects work great with this.
wot in MLA Citation pic.twitter.com/4bIFJW07T5— Lucas Sheriff (@LucasSheriff) February 25, 2017
Wot in constellation pic.twitter.com/1eBJZyr1AT— cole (@imcolenewton) February 22, 2017
wot in quadratic equation pic.twitter.com/F0jNeZqfyw— Lazy dog (@LaziestCanine) February 26, 2017
WHAT IN FILTRATION pic.twitter.com/QfleF7AogW— Audrey Gibb (@AudgeGibb) February 20, 2017
It got so good that a genius started the @WotInTarnation account to round up the best. And they are all so good.
Now you know what in tarnation ‘wot in tarnation’ is.