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Black Friday **** Need copy and link****— McDonald's (@McDonaldsCorp) November 24, 2017
For about nine hours, the monstrosity floated on the McDonald’s Corp.’s Twitter account—which is different than the main McDonald’s U.S. Twitter page—causing derision and mocking from anybody who couldn’t understand how the social media manager had sent out a tweet that clearly wasn’t meant to be seen by the masses.
McDonald’s responded appropriately and very on-brand.
When you tweet before your first cup of McCafé… Nothing comes before coffee. pic.twitter.com/aPJ2ZupS9b— McDonald's (@McDonaldsCorp) November 24, 2017
But Wendy’s wasn’t about to let this faux pas pass without a retort.
When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy's (@Wendys) November 24, 2017
This, of course, isn’t the first time Wendy’s has triumphed on Twitter against its most heated rivals.
In March, Wendy’s blasted McDonald’s for proclaiming that it would begin using fresh beef for one of its hamburgers in the majority of its stores, and it went after Hardee’s for a knockoff meal deal. Wendy’s also has a penchant for clever wordplay.
Wendy’s isn’t perfect. After all, it has used the broken ice cream machine joke before.
Only when the ice cream machine isn't broken.— Wendy's (@Wendys) March 30, 2017
understandable, have a nice day— Wendy's (@Wendys) November 24, 2017
Still, Wendy’s pressed on, secure in the knowledge that it has one of the most clever social media accounts of any major U.S. brand.
Buy one get one free savage tweets— Wendy's (@Wendys) November 24, 2017
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.