Photo via Mike Mozart/Twitter (CC-BY)

It used an old standby.

McDonald’s produced a terrible tweet at the beginning of Black Friday, sending this mistake to the fast food restaurant’s 164,000 followers precisely at midnight.

For about nine hours, the monstrosity floated on the McDonald’s Corp.’s Twitter account—which is different than the main McDonald’s U.S. Twitter page—causing derision and mocking from anybody who couldn’t understand how the social media manager had sent out a tweet that clearly wasn’t meant to be seen by the masses.

McDonald’s responded appropriately and very on-brand.

But Wendy’s wasn’t about to let this faux pas pass without a retort.

This, of course, isn’t the first time Wendy’s has triumphed on Twitter against its most heated rivals.

In March, Wendy’s blasted McDonald’s for proclaiming that it would begin using fresh beef for one of its hamburgers in the majority of its stores, and it went after Hardee’s for a knockoff meal deal. Wendy’s also has a penchant for clever wordplay.

Wendy’s isn’t perfect. After all, it has used the broken ice cream machine joke before.

Still, Wendy’s pressed on, secure in the knowledge that it has one of the most clever social media accounts of any major U.S. brand.

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