McDonalds tweet about fresh beef

Screengrab via McDonalds/Twitter

McDonald’s gets seared by Wendy’s over ‘fresh beef’ tweet

If you can't stand the heat, stay out of the kitchen—and off Twitter.

Mar 31, 2017, 11:52 am

Internet Culture

David Britton 

David Britton

By the time you’re in charge of the McDonald’s Twitter account, you must really know what you’re doing right? After all, you’re creating content for 2.4 million followers. So it’s odd that whoever is running the account seemed to have zero idea how Twitter would react when thrown a softball like this:

It’s hard to tell if the people reacting to the tweet were legitimately confused or just trolling, but either way, the responses were swift and brutal.

https://twitter.com/jackshapira/status/847437979186413569

https://twitter.com/MichaelColosim2/status/847458332608729088

https://twitter.com/saveoursound/status/847463895581118465

This lead to McDonald’s copying and pasting this reply:

Rinse and repeat.

Over and over again.

Even rival Wendy’s, which totally understood what McDonald’s meant by the tweet, couldn’t help but join in the fun (though Wendy’s could’ve used a copyeditor).

You know what they say: If you can’t stand the heat, stay out of the kitchen—and off Twitter.

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*First Published: Mar 31, 2017, 11:52 am