By the time you’re in charge of the McDonald’s Twitter account, you must really know what you’re doing right? After all, you’re creating content for 2.4 million followers. So it’s odd that whoever is running the account seemed to have zero idea how Twitter would react when thrown a softball like this:
Today we've announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw
— McDonald's (@McDonalds) March 30, 2017
It’s hard to tell if the people reacting to the tweet were legitimately confused or just trolling, but either way, the responses were swift and brutal.
Fresh beef as opposed to spoiled beef? Fresh beef as opposed to fresh kangaroo? What HAVE you been using in the 1/4 Pounders?
— Glen Segal (@MGHTYDX) March 30, 2017
https://twitter.com/jackshapira/status/847437979186413569
https://twitter.com/MichaelColosim2/status/847458332608729088
https://twitter.com/Iamarnizzy/status/847478906709983233
https://twitter.com/saveoursound/status/847463895581118465
This lead to McDonald’s copying and pasting this reply:
Our 100% beef is ground, formed into patties & flash frozen to lock in flavor. Check out today’s news: https://t.co/vUTdDSF1HK
— McDonald's (@McDonalds) March 31, 2017
Rinse and repeat.
Our 100% beef is ground, formed into patties & flash frozen to lock in flavor. Check out today’s news: https://t.co/vUTdDSF1HK
— McDonald's (@McDonalds) March 30, 2017
Over and over again.
Our 100% beef is ground, formed into patties & flash frozen to lock in flavor. Check out today’s news: https://t.co/vUTdDSF1HK
— McDonald's (@McDonalds) March 30, 2017
Even rival Wendy’s, which totally understood what McDonald’s meant by the tweet, couldn’t help but join in the fun (though Wendy’s could’ve used a copyeditor).
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy’s (@Wendys) March 30, 2017
Only when the ice cream machine isn't broken.
— Wendy’s (@Wendys) March 30, 2017
— Jason (@Hairs36) March 30, 2017
You know what they say: If you can’t stand the heat, stay out of the kitchen—and off Twitter.