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By the time you’re in charge of the McDonald’s Twitter account, you must really know what you’re doing right? After all, you’re creating content for 2.4 million followers. So it’s odd that whoever is running the account seemed to have zero idea how Twitter would react when thrown a softball like this:
Today we've announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw— McDonald's (@McDonalds) March 30, 2017
It’s hard to tell if the people reacting to the tweet were legitimately confused or just trolling, but either way, the responses were swift and brutal.
@McDonalds Fresh beef as opposed to spoiled beef? Fresh beef as opposed to fresh kangaroo? What HAVE you been using in the 1/4 Pounders?— Glen Segal (@MGHTYDX) March 30, 2017
@McDonalds as opposed to not so fresh?— Michael (@MichaelColosim2) March 30, 2017
@McDonalds fresh beef? So what has america been eating all this time? Im done with yall plus your ice cream machines never work.— Arnizzy (@Iamarnizzy) March 30, 2017
Shoulda kept that to yourself to be honest, I got more questions than answers now @McDonalds— Baby Groot (@saveoursound) March 30, 2017
This lead to McDonald’s copying and pasting this reply:
Rinse and repeat.
Over and over again.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.— Wendy's (@Wendys) March 30, 2017
You know what they say: If you can’t stand the heat, stay out of the kitchen—and off Twitter.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.