- New Loch Ness monster video may just confirm giant eel theory Wednesday 8:04 PM
- Instagram to restrict posts promoting diet culture and plastic surgery Wednesday 6:58 PM
- Apple wants to trademark ‘Slofie,’ its term for slow-motion selfies Wednesday 5:51 PM
- Fortnite leak reveals a Batman crossover event may be happening Wednesday 5:32 PM
- The explosion at a bull semen factory generated a lot of obvious jokes Wednesday 4:33 PM
- Jessica Jaymes, adult film star, dead at 43 Wednesday 4:18 PM
- How to stream Falcons vs. Colts in Week 3 Wednesday 4:05 PM
- Beto O’Rourke says he opposes police use of facial recognition tech Wednesday 4:01 PM
- Lawsuit alleges woman was kidnapped by Lyft driver and gang-raped Wednesday 3:19 PM
- Facebook and Ray-Ban want to replace smartphones with smart glasses Wednesday 3:13 PM
- Sirfetch’d is the gallant new Pokémon winning everyone’s heart Wednesday 3:09 PM
- Danielle Cohn’s dad says she’s not really 15 years old Wednesday 2:14 PM
- Chilling ad by Sandy Hook Promise features kids using school supplies during a shooting Wednesday 1:50 PM
- Don’t fall victim to this Venmo texting scam Wednesday 1:18 PM
- Here’s what’s coming and going on Netflix in October 2019 Wednesday 12:55 PM
In 2008, YouTube trolled all of us when it changed every video on its homepage into a Rickroll. Ten years later, Rickrolling is a productive display of citizen activism as users are being redirected to Vote.org, where they can register to vote.
This time around, have been “Rickrolling for a purpose” in recent days. Using the allure of celebrity, folks are posting clickbait headlines like “Wow I can’t believe this is why Ariana Grande and Pete Davidson split up,” and embedding registration links instead.
“Like any good Twitter meme, I stole it,” he wrote. He posted a link to the post that got him the first time, a fake news tweet about Kanye West and Kim Kardashian having a divorce.
Welp...it’s official...Kim Kardashian finally decided to divorce Kanye West... https://t.co/C2p25mxWJO— Ashlee Marie Preston (@AshleeMPreston) October 12, 2018
Charmed by the unique approach to voter engagement, he seized the opportunity for productive trolling when he saw the Ariana Grande and Pete Davidson story taking over Twitter. He carefully crafted his tweet to pop up when people searched their breakup, and it quickly gained momentum. Within hours it was all over Twitter, with people like Ashton Kutcher and Bill Simmons jumping on board, and retweeting it.
Clever punk— ashton kutcher (@aplusk) October 16, 2018
Incredible https://t.co/2InT0Bq5NB— Bill Simmons (@BillSimmons) October 16, 2018
They aren’t the only ones. Hundreds of people followed Cigelske’s example, tweeting links with enticing headlines to draw people in.
holy shit— Seinfeld Current Day (@Seinfeld2000) October 17, 2018
NBC is actualy bringing seinfeld backhttps://t.co/1afm0s6UpU
According to his Medium post, Cigelske’s link now has over 2 million clicks. He claims that if only 1 percent of the people clicking on the story actually registered, that is still 20,500 new voters.
If this act of humanitarian Rickrolling gets more people registered and ready to head to the polls, we should all be grateful for the meme.
- Democratic senator apologizes for ad that misidentified, outed sexual assault victims
- Why the Election Day bomber wanted America to adopt sortition
- Tech companies disclose ad spending, but it’s still a nightmare to track
Nahila Bonfiglio reports on geek culture and gaming. Her work has also appeared on KUT's Texas Standard (Austin), KPAC-FM (San Antonio), and the Daily Texan.