An article on how–or, more appropriately, where–British Vogue editors are spending their holidays has caused quite a stir on social media.
The article features the holiday plans for six editors: Sarah Harris, Ellie Pithers, Olivia Singer, Dena Giannini, Poppy Kain, and Naomi Smart. Their plans include everything, from hiding out at a luxurious hotel only accessible by ski lift in the French Alps to embarking on a seven-day detox program at a spa that has been described as a place “where billionaires go to detox.”
The article was published three weeks ago but only recently went viral after one user, @benjamintassie, tweeted out the plans.
“Absolutely losing it at this incredibly relatable feature with the Vogue editors,” benjamintassie wrote.
Many online, especially journalists, are reacting to the lush plans that literally no one can relate to.
“I’ve just read the absolutely gas article about how vogue editors are spending christmas and my god they are all insufferable! I don’t know what I expected! but also what the fuck is this,” Twitter user @redlemonader wrote.
It was dubbed “obscene” and compared to sponcon. One user called it “one of the most unintentionally funny things I’ve ever read.”
I’ve just read the absolutely gas article about how vogue editors are spending christmas and my god they are all insufferable! I don’t know what I expected! but also what the fuck is this! pic.twitter.com/d53BBcnnU5— karyn (@redlemonader) December 20, 2019
I read this standing in the rain at Doncaster train station waiting for my Hull connection for the start of Christmas and all I can say is oh my GOD. https://t.co/Ds2RUH4m6j— Jane Bradley (@jane__bradley) December 20, 2019
It's been like 24 hours and I'm still not over how obscene this is https://t.co/uxKh4HLZJ9— Booniss Everdrunk 🇪🇺 (@bookiesnacksize) December 22, 2019
Others questioned if the women came from money, or if Vogue simply pays really, really well. (It’s likely not the latter.)
“I remember in college hustling to get jobs/internships & looking at ppl in jobs I admired like ‘Man, I will NEVER BE AS GOOD AS THESE PEOPLE,'” Denver Post reporter Elizabeth Hernandez tweeted. “It turns out a lot of people are just rich AF, have always been, & live in a virtually different world from you so. You’re doin OK.”
I remember in college hustling to get jobs/internships & looking at ppl in jobs I admired like “Man, I will NEVER BE AS GOOD AS THESE PEOPLE”— Elizabeth Hernandez (@ehernandez) December 21, 2019
It turns out a lot of people are just rich AF, have always been, & live in a virtually different world from you so. You’re doin OK. https://t.co/lOUzGW9pKV
HOW DO MAGAZINE PEOPLE AFFORD THIS!!!!! https://t.co/k4U8kuN9BP— Dana Schwartz (@DanaSchwartzzz) December 21, 2019
I think it’s that they’re describing a degree of excess only ascribable to generational wealth — confirming that the people who get the best, fanciest jobs are just super rich kids. Nobody is going to a Tibetan spa on an assistant editor salary.— Leland Frankel (@LelandFrankel) December 22, 2019
Many had a field day dissecting the contents of the article line by line.
“‘Superlative stargazing’ – words I say often when chatting about my holiday plans,” Twitter user @ghostofhunterst wrote.
Coming from the same editor’s blurb, another user couldn’t get over the “fresh powder before breakfast” line.
“‘Fresh powder before breakfast’ is def a euphemism for something but I can’t quite put my nose on it,” Twitter user @AlexGroves_ joked.
‘fresh powder before breakfast’ is def a euphemism for something but I can’t quite put my nose on it— Alex Groves (@AlexGroves_) December 21, 2019
What you don’t just sling your 700 quid sandals into your case when you ‘travel light’? pic.twitter.com/ZP71mwhsMy— Tim Brannigan (@tim_brannigan) December 20, 2019
Are you for the Cayman Islands or the French Alps this year? I always find it so difficult to chose— Allison Morris (@AllisonMorris1) December 20, 2019