Screengrab via Joy of Baking/YouTube

A middle school tween’s real-world meme inspires epic Twitter thread

'Max is not normal. Max is a f**king genius.'


Chris Tognotti

Internet Culture

Posted on Nov 26, 2017   Updated on May 22, 2021, 9:59 am CDT

Anyone who’s ever wondered what it’s like to push a meme from the world of online social media into the world of middle school hijinks is in luck, because there’s a viral story making the rounds right now that fits the bill perfectly.

In a series of tweets posted on Saturday, writer B.N. Harrison detailed a story of how a “tween” (named Max, for the purposes of the story) pulled a fast one on a middle school teacher, all with a simple, totally random phrase: “Save $500 on bread this year—click here!”

The full details of the story are best ingested in Harrison’s tweet thread, which explains how Max successfully convinced an entire middle school class to embrace the seemingly innocuous phrase, eventually leading to an unnerving moment for one of the school’s math teachers.

Harrison subsequently tweeted out a photo of Max, and commented that since the thread went viral, the amount of notifications coming in is staggering. It shouldn’t come as much surprise that people are liking and retweeting the thread, however―if there’s anything social media loves, it’s a good story with a charismatic protagonist.

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*First Published: Nov 26, 2017, 2:33 pm CST